Bart De Wever is the European politician who spends the most there, Georges-Louis Bouchez is 9th. Ecolo and PS want to put an end to excess.
Seven of the ten European politicians who spent the most money on Facebook are Belgians. This emerges from data from AdLens, a group of Belgian researchers who analyzed political ads on Facebook in 33 countries from January to July this year, and published by The standard.
“ We advocate for a cap on the amounts spent on the Web outside of election campaigns. It would not be a ban, but a maximum amount which could be € 500,000 per party “, pleads Gilles Vanden Burre, Ecolo / Groen leader in the Chamber. “We have been following the evolution of Facebook spending for a long time. They have been exponential since 2019, especially at Vlaams Belang, N-VA and PTB. But also at the MR with Georges-Louis Bouchez. “
Challenge lies on the same line, believing that “l a good measure would be to limit it in its amounts “. Content sponsored by political parties has indeed multiplied on social networks after the success of the Vlaams Belang campaign in 2019. In practice, political parties pay Facebook or Instagram to virtually boost the audience with a video debate, an intervention in the House or a simple photo at a football match.
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