Through Gregory Maucorps
Published on
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The bike for Théo, the wooden toy for Juliette or the tea boxes for the grandparents will be under the tree this Friday, December 24, 2021, all over France. At the house of Supplyweb, at the gates of Caen (Calvados), we get busy so that Santa’s sleigh is on time.
We have the stress of being on time for the delivery of the packages. There is pressure for children to have their gifts at the foot of the tree!
What is Supplyweb?
Created in August 2011 in Caen by Mathieu Desramé, Supplyweb is a logistics platform specializing in e-commerce. “On behalf of our customers, Internet sellers, we store goods and prepare orders placed on the Internet to ship them to France and around the world from our warehouses in Caen”, underlines CEO Mathieu Desramé.
Supplyweb has three warehouses around Caen: Mondeville since 2011 (12,000 m²), Rots since 2018 (7,000 m²) and Démouville since 2020 (13,500 m²). The company works with nearly 150 different clients, including Studiosport (drones and technological products), Weightlessness (wooden toys), Joures (childcare and toys), Monster friends (creative hobbies) or Hopoli (gold medal in the competition Lépine 2019)… “Our customers are mostly French and we have chosen personalization as an added value”. Supplyweb supplies all of France, as well as the whole world. 15 to 20% of the volume is shipped abroad.
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At Christmas, three times more activity than usual
In the last week before Christmas, there was a rush in the warehouses of the Caen logistics platform specializing in e-commerce. Everyone is on the bridge, or 145 employees in total (including 25 seasonal) spread over the company’s three sites in Mondeville, Rots-Carpiquet and Démouville. In December, the teams even worked Saturdays, 6 days a week, to meet demand.
The Christmas period is special, it is our busiest period of the year, three times more than usual.
The Christmas frenzy began on November 26, Black Friday, with 12,000 orders during the day! “In general, we have 3,000 to 4,000 orders per day, it was three times more. We thought it would be the peak of the year, but no… ”continues Mathieu Desramé.
Record orders on December 13!
Orders continued to flow. Monday, December 13, Supplyweb recorded more than 15,000 orders, or nearly 50,000 products to ship, because there are an average of three items per package. “We hadn’t anticipated! “.
On Monday 20 and Tuesday 21 December, another 10,000 daily orders were expected. It was also the last moment indicated by Supplyweb to its customers for Christmas gifts to arrive in advance. “We had taken a little margin because there is a large flow of parcels among carriers at this sensitive period”. Orders for Wednesday 22 and Thursday 23 December (taken before 2 p.m.) could however be at the foot of the tree, because they are dispatched within 24 hours under normal circumstances.
We also notice that the orders are getting longer in the last week, because some wake up later, not just on the 24th.
A turnover doubled
For a little over a year, Supplyweb has expanded and invested in the 13,500 m² warehouse in Démouville, located along the A13 motorway. This new working tool has enabled the company to continue its development: Supplyweb’s turnover has doubled in two years, going from 7.5 million euros in 2019 to 15 million euros in 2021!
There is a growth in e-commerce which is 10 to 15 points per year, and with internet sales, we have also been fortunate to be part of the sectors that were favored by the Covid period.
In these last days before Christmas, employees are busy like elves to wrap and prepare the last Christmas presents.
Reduce vacuum in packages
The company invested last year in a machine that creates boxes to match the dimensions of the package. “It was a wish of our customers to reduce the void in packages, just like superfluous packaging or plastic”, continues Mathieu Desramé. “Thanks to this machine, we have reduced the vacuum in our packages by 50%”. There is therefore also more space in the carriers’ trucks.
Reusable packaging for clothing or cosmetics has also been implemented at Supplyweb.
It looks like a K-way that we fold up. It is pre-franked with the address to return it to and allows a new job. It is washed in CAT (help center for work) and can be reused 100 times.
Supplyweb also relies on personalization to differentiate itself from the competition, such as putting perfume, an olfactory atmosphere in packages or slipping personalized words inside gifts. “This is our added value, we have chosen to respond to this need for personalization”, emphasizes Mathieu Desramé. Thus, operators are working on the production of these personalized gift packages, such as vinyl sleeves or boxes of organic tea.
Supplyweb employees are on the home stretch of this record Christmas. “There was a fear of shortage that was real, but in the end it didn’t happen. People anticipated their purchases and we had a greater flow than last year. The year 2021 is a record year, even better than 2020 ”.
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