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The Spanish selection men’s soccer is far from the achievements achieved ten years ago when he won two Euro Cups consecutive with a World Cup in between. A situation that has had a direct impact on the television audiences of the matches of the national team that have been broadcast during the last year.
Players unknown to the general public and the little hope that they will repeat the successes of yesteryear have generated a disaffection for following a team that in little more than a month it will begin its journey in the Eurocup of 2021, a tournament that will broadcast in full Mediaset.
The data is clear and indicates that the qualifying matches for this championship broadcast by 1 and Four they have registered 20% less audience than the qualifying matches of 2015 for this same tournament.
In 2015, six games were broadcast with an average share of 28.3% and an audience of 4,453,000 viewers, while in 2019 the 10 issues registered a share of 23.9% and 3,579,000 faithful. This is 874,000 fewer viewers in just four years apart.
A negative trend that is confirmed with the friendly matches of The Red in recent seasons. In 2020 they averaged an average audience of 2.8 million and 17.3% of share, a 35% decline compared to the matches broadcast in 2017 and 2018.
Friendly matches
In this way, the four friendly matches of 2017 averaged 28% of share and 4.8 million viewers, while in 2018 the share fell to 25% and 4.3 million viewers on average.
In the last European Championship of 2016, the Spanish team was eliminated in the second round, just as it happened in the 2018 World Cup in Russia, data that contrast with the great triumphs that led them to win the Euro 2008, World Cup 2010 and Euro 2012, all consecutively.
If we add to this that the large number of parties that this Eurocup, compared to 23 in 2016, the average interest of the parties is expected to fall. There will be more games but of less interest.
In the case of the Eurocup, for the first time the tournament will be held in different European cities, including England, Germany, Italy, Denmark, Holland, Ireland and Spain. A total of 51 games that the chain will broadcast in full and open.
Mediaset bought the rights two years ago with the aim of strengthening its sports area. Although the results have been below previous qualifying cycles, it is expected that the first Eurocup after the pandemic is a shock.
Different windows
As on previous occasions, Mediaset reserves the right to broadcast the matches on its different windows and channels. So far, the most important matches -including those of the Spanish National Team- have been reserved for Telecinco and the rest for Cuatro, Energy or the internet.
To date, Mediaset Spain has offered the 2010 South African World Championships, Brazil 2014 and Russia 2018, Euro 2012 and 2016 and the FIFA Confederations Cup 2009, 2013 and 2017.
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