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Today, WhatsApp is used in 180 countries by more than 2 billion people, every month. Depending on your business, this could mean clients all over the world!
The WhatsApp Business app is a free downloadable app available on Android and iPhone, and was created with the small business owner, SME, or entrepreneur in mind.
It facilitates interaction with customers by providing tools to automate, order and quickly respond to messages. It is also meant to feel and function like WhatsApp Messenger as you can use it to do everything you are used to doing, from sending messages, files and photos, documents.
Today, nearly 80% of the world’s smartphone users use a messaging app, and that number continues to grow.
The way people and businesses communicate is changing as they don’t want to call a business, they don’t want to send an email, they want to send a message. According to a report by the Mobile Ecosystem Forum, 66% of people have used a messaging application to communicate with a company and that number is growing.
WhatsApp Business makes business personal again, real connections with companies help people to be more confident about the decisions they make and messaging helps them get what they need quickly. There are already more than 5 million companies that actively use the WhatsApp Business application.
What are the differences between WA Business App and WA Messenger?
Let’s start by looking at what both can do: send messages, send documents, send photos and videos. Both are encrypted and have incorporated security features.
You can make phone calls, create groups and Broadcast Lists.
But when we look at WA Business we have some additional features that are super valuable for business owners, professionals or entrepreneurs:
- We will be able to create a Business Profile to list important information such as a business address, email, and website.
- We will be able to create a product catalog with images, prices and more information.
- Messaging tools to quickly respond to customers, such as welcome, quick reply, and absence messages.
- The ability to Create labels so that they can put groups of people or types of messages in easy-to-find categories.
- We can also use a landline number so that you are not restricted to your private phone number.
- It is compatible with WhatsApp Web whether they are on their cell phone, on a laptop or pc, they can manage their direct interactions with customers.
We invite you to see more videos about WhatsApp Business on our Instagram: @Tecno.logicas In the Guides section we have more than 20 step-by-step videos on this topic.
Video editing: Guido Puterman.
More information at parati.com.ar
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