Jakarta –
Amid his busy schedule, President Joko Widodo visited the 2023 Indonesia International Motor Show (IIMS) exhibition which was held last week. One of them visited the China Chery car booth.
Jokowi was seen taking the time to tour the IIMS 2023 arena at JIEXPO Kemayoran. Jokowi was also seen sitting and looking directly at the cars on display at IIMS. One of them is the Chinese car booth Chery.
Jokowi was seen accompanied by the Coordinating Minister for the Economy Airlangga Hartarto and also the Chairman of IMI Bambang Soesatyo when talking with the management of Chery Sales Indonesia. What did Jokowi say when he got into Chery’s car?
President Director of Chery Sales Indonesia Shawn Xu explained that Jokowi was amazed by the interior appearance of the Tiggo 7 Pro. Not only that, Jokowi was also quite surprised by the price offered by Chery on the Tiggo 7 Pro SUV.
“He saw the interior and saw a lot of advanced technology embedded, the price also surprised him, the price was good and even the minister Airlangga said Japanese manufacturers couldn’t compete with us at that price,” Shawn said when met at the Senayan area recently.
Shawn added, Jokowi also asked about Chery’s plans to produce cars domestically. Shawn then emphasized Chery’s plan to build a production factory in Indonesia.
“I said we will produce here and we will also build a big factory here. I think that is quite positive,” said Shawn.
Chery does not only want to sell in Indonesia. Chery also plans to make Indonesia the center of its right-hand drive car production. The factory will later send cars to a number of right-hand drive countries, such as Malaysia, Australia and the UK. After their comeback in November 2022, Chery has prepared various strategies to compete in the heat of the Indonesian automotive market.
The strategy began with the launch of two SUVs namely Tiggo 7 Pro and Tiggo 8 Pro. Following that, Chery presented the Omoda 5 to enliven the growing SUV market in Indonesia. While launching cars and preparing to build a factory, Chery is also continuing to build its after-sales network in Indonesia.
Watch Video “Pepet Almaz RS, these are the specifications and prices for Chery Tiggo 7 Pro“
(dry/din)
