- So that about ten percent of all adults and twenty-six percent of those under thirty follow the news regularly Application.
- Adults under 30 trust social media news, and adults under 30 trust social media news almost as much as traditional media news.
- Tik Tok is a news source with 30% of its users.
- The use of Tik Tok has started to shift from consuming entertainment content to a news source, for a third of users, with the decline in use of Facebook as a news source, while the YouTube application stagnates.
- Democrats in the United States trust the more traditional media.
- Surprisingly, 77% of those who prefer the Democratic Party and the independents in the United States trust mainstream media news, compared with 42% of those who prefer the Republican Party.
"tick tock"… a path to the electorate
Media reports have said that US officials are indirectly trying to reach young voters through the Tik Tok platform, which is one of the fastest growing social media news platforms, but are prevented from installing it. on government agencies in many federal entities.
Officials are increasingly turning to content creators to convey their ideas, for example, instead of creating their own content on Tik Tok, they are turning to digital content creators, who take the initiative to post their ideas and excerpts to the regarding, published on all social networks.
tremendous power
These numbers highlight the consumption of news on social media, days before the midterm election is set in the United States.
Radio and television professor and digital media expert, Dr. Fathi Shams El-Din, believes that the application of "tick tock" It experienced significant growth between 2018 and 2021 to become a leading internet search engine, especially among the age group (16-24).
The expert noted in an interview with "Sky News Arabia"such application "tick tock" Which is growing at incredible speed has generated $ 4 billion in advertising revenue in the past year "This is a huge amount".
He explained that it is a manifestation of strength "tick tock"Users spend 198 million hours a day, while this number does not exceed 17 million hours on Instagram.
The researcher explains that it is natural for this application to arouse fear of the United States, because the source of the platform is China, and why "tick tock" It is no longer just a communication and entertainment channel, but has become a search engine for information and also for news "This affects American ideology".
The United States is afraid of spreading fake news on social media platforms, which are constantly under pressure to control content.
He adds that making sales on the platform "tick tock" It means competing with the American platform "Amazon"Therefore, the Chinese application competes with the American leadership.
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A survey conducted by the American Pew Research Center showed an increase in the number of Americans Who follows the news on tick tocktripled, from 2020:
- So that about ten percent of all adults and twenty-six percent of those under thirty follow the news regularly Application.
- Adults under 30 trust social media news, and adults under 30 trust social media news almost as much as traditional media news.
- Tik Tok is a news source with 30% of its users.
- The use of Tik Tok has started to shift from consuming entertainment content to a news source, for a third of users, with the decline in use of Facebook as a news source, while the YouTube application stagnates.
- Democrats in the United States trust the more traditional media.
- Surprisingly, 77% of those who prefer the Democratic Party and the independents in the United States trust mainstream media news, compared with 42% of those who prefer the Republican Party.
“Tik Tok” … a way for the voters
Media reports have said that US officials are indirectly trying to reach young voters through the Tik Tok platform, which is one of the fastest-growing social media news platforms, but are prevented from installing it. on government agencies in many federal entities.
Officials are increasingly turning to content creators to convey their ideas, for example, instead of creating their own content on Tik Tok, they are turning to digital content creators, who take the initiative to publish their ideas and excerpts to the regarding, published on all social networks.
tremendous power
These numbers highlight the consumption of news on social media, days before the midterm election is set in the United States.
Radio and television professor and digital media expert, Dr. Fathi Shams El-Din, believes that the “Tik Tok” application has seen significant growth between 2018 and 2021, to become a leading Internet search engine, especially among the age group (16-24 ).
The expert indicated in an interview with “Sky News Arabia” that the “Tik Tok” application, which is growing at an incredible speed, has achieved advertising revenue of $ 4 billion in the last year, “and this is a huge figure “.
He explained that one of the manifestations of the strength of “Tik Tok” is that users spend 198 million hours a day, while this number does not exceed 17 million hours on Instagram.
The researcher explains that it is natural that this application arouses fear in the United States, because the source of the platform is China, and because “Tik Tok” is no longer just a communication and entertainment channel, but has become a search engine for information and even news, “which influence American ideology”.
The United States is afraid of spreading fake news on social media platforms, which are constantly under pressure to control content.
He adds that making sales on the “Tik Tok” platform means competing with the American “Amazon” platform, and therefore the Chinese application is displacing the American leadership.
