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E-sports hotels in China have grown rapidly in recent years and have become a popular choice for leisure and entertainment for young people. gaming experience. Niko Partners, which focuses on gaming market research, pointed out that there are currently more than 21,000 e-sports hotels in China, and that the size of the market is huge.
▲ E-sports hotels in China have grown rapidly in recent years, and there are now more than 21,000 e-sports hotels (Image source:Bloomberg)
Zhu Hao (translation), a 20-year-old office worker in Shenzhen, stays with his friends at a local e-sports hotel every weekend to enjoy games all night and short term rest. He said: “Playing alone is too busy. It is very comfortable to play games in a hotel without my parents interfering with my arrangement with a screen and comfortable seats.
The e-sports hotel attracts gamers who love games such as League of Legends and PlayerUnknown’s Battlegrounds, and also serves a variety of instant noodles and snacks to ensure no interruptions on the game process. The popularity of e-sports hotels also reflects the adoption of a relaxed lifestyle by China’s younger generation, who prefer to enjoy leisure time with friends rather than seek too much. savings.
▲ The e-sports hotel provides a variety of instant noodles and snacks to ensure that the game process is not interrupted (Image source:Bloomberg)
As an electronic product production base, Shenzhen currently has more than 350 e-sports hotels and has government subsidies to promote the development of a competitive gaming industry. At least 8 local e-sports clubs are organizing teams to participate in the competition, and many investors are also targeting the market. Teng Feifei, vice president of Fosun Sports Group, a subsidiary of Fosun International, revealed that the group plans to open a hotel designed specifically for gamers to combine e-sports with cultural tourism. to attract young people to wear it.
▲ There are now more than 350 e-sports hotels in Shenzhen (image source:Bloomberg)
E-Blue E-Sports Hotel in Zhongshan City, Shenzhen attracts customers with its sci-fi design, and its rooms are equipped with capsule beds and multiple computer screens. Hotel manager Li Wei (translation) openly said that there are nearly ten competitors within two kilometers of the local area.
▲ E-Blue E-Sports Hotel attracts customers with its sci-fi design, and its rooms are equipped with capsule beds and multiple computer screens (Photo source:Bloomberg)
E-sports hotels are also appearing not only in China, but also in Southeast Asia such as Malaysia. Kevin Wong, CEO of SEM9 Company, bought an unmanaged three-star hotel in Johor Bahru in 2022 and converted 44 rooms on two floors into dedicated e-sports spaces, rapidly increasing the occupancy rate to over on 40%. He is negotiating with other hotels to help them upgrade to attract gaming enthusiasts, and said that “the market potential for e-sports hotels in Southeast Asia is huge.”
Source of information and pictures:Bloomberg
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2024-11-26 12:11:00
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**What potential long-term economic impacts could the rise of esports hotels have on both local communities and the global tourism industry?**
This article provides a fascinating look into the rise of esports hotels in China and beyond. It touches on several key themes that deserve further exploration. Here are some open-ended questions, divided into thematic sections, that could spark a stimulating discussion:
**The Rise of Esports Hotels:**
* **Why do you think esports hotels have become so popular in China, and now in Southeast Asia? What societal and cultural trends might be driving this phenomenon?**
* **The article mentions government subsidies in Shenzhen. What role should governments play in supporting the growth of e-sports and related industries?**
**The Gamer Experience:**
* **What are the biggest advantages of staying in an esports hotel compared to playing games at home? What needs or desires do these hotels fulfill for young people?**
* **The article touches on the relaxed lifestyle preferences of China’s younger generation. How does this inform their leisure choices, and how might it differ from previous generations?**
**The Business of Esports Hotels:**
* **How sustainable is the esports hotel business model? What challenges might these hotels face in the long term?**
* **What are the potential benefits of combining esports with cultural tourism, as suggested by Fosun Sports Group? What are the potential drawbacks?**
* **Do you think esports hotels could become a mainstream travel option for people who are not even gamers?**
**Ethical Considerations:**
* **The article mentions concerns about parental disapproval and potential disruption from families. How can esports hotels address these concerns and promote responsible gaming habits?**
* **What are the potential positive and negative social impacts of the growing popularity of esports?**
**Looking Ahead:**
* **How do you see the esports industry evolving in the next few years? What trends are likely to emerge?**
* **What innovations or changes do you think will shape the future of esports hotels?**
These questions are just a starting point and can be adapted to fit the specific context of a discussion. Remember to encourage participants to share their own experiences, opinions, and perspectives.
