After a year of absence, the movie Spring Festival file finally met the audience again.
On the first day of the first lunar month, 7 films including “Detective Chinatown 3” were simultaneously launched on the big screen. That day attracted more than 34 million people from across the country to enter the cinema. The box office generated more than 1.7 billion yuan throughout the day. Both refreshed the total number of single-day visits in Chinese film history. And a new record for a single-day box office.
According to data from the Beacon Professional Edition, as of 12 noon on February 14, the combined box office for the Spring Festival stalls in the Year of the Ox was approximately 4.168 billion yuan.
Many viewers may feel the same: this movie ticket is really hard to find.
On the 13th, the reporter visited a movie theater in Beijing.
Beijing: During the Spring Festival, movie theaters are “bursting” and some shows are “hard to get a ticket”
The movie tickets for the Spring Festival this year can be said to be “a ticket hard to find.” Real-time ticketing data shows that the movie theater has 78 shows all day long. All the tickets for the movies that opened before 10 pm have been sold out; there are many. Audiences have booked tickets two days or more in advance.
Mr. Dai from Beijing originally wanted to accompany his wife and children to the theater to watch “Bear Infestation” on the first day of the first month, but he was dumbfounded when he checked the Internet on New Year’s Eve.
Beijing audience Mr. Dai: I went to watch the movie on the 13th. I bought the ticket at 9pm on the 11th. Tickets for the 12th have been sold out for the appropriate time slot, for every show, not only for children like “Bear Infest”, but also for adults. So I chose the show at 3 o’clock in the afternoon.
On social platforms, many netizens expressed their complaints about the difficulty of buying movie tickets this year. The reporter saw in this theater that although tickets for each movie have been sold out, only half of the seats in the theater have audiences-this is because Beijing has made an unreasonable impact on theater attendance in order to prevent and control the epidemic. Higher than the 50% requirement, and other provinces and cities also require 75% or less of theater attendance.
In addition, the overall duration of the Spring Festival film this year is longer. On the first day of the first month of the first month, 490,000 theaters across the country are scheduled, which is 30,000 less than the same day in 2019. The decline in the overall supply of tickets has led to the hot buying of some movie tickets in the Spring Festival this year.
Yu Chao, deputy general manager of Beijing Capital Cinema: Most of the films on the Spring Festival this year are slightly longer than normal. For theaters, more manpower, including material resources, may be invested to support epidemic prevention measures, and breaks may be increased. . However, the box office on the first day of the new year this year has surpassed that of the same day in 2019, which is particularly gratifying.
7 films in the Spring Festival file with diversified themes of the Year of the Ox film The Spring Festival file may become “the best period in history”
The movie market in the Year of the Ox has a very hot start. According to data from the Beacon Professional Edition, as of 12 noon on February 14, the combined box office for the Spring Festival stalls in the Year of the Ox was approximately 4.168 billion yuan. According to industry insiders, this year’s Spring Festival file 7 films are splendid, coupled with the policy background such as in-situ Chinese New Year, or will help the New Year of the Ox movie Spring Festival file become “the best time in history.”
This year’s Spring Festival archives include 7 titles of “Detective Chinatown 3”, “Hello, Li Huanying”, “Assassination of Novelists”, “Order of the Attorney to the Gods”, “Crowds”, “New God List: Nezha Rebirth”, “Bear Infested Wild Continent” The new film was released at the same time. There are multiple types of domestic films, and audiences of all ages and tastes can find films that suit them.
Industry insiders said that this year, under the influence of “Chinese New Year in situ” and various anti-epidemic policies, people spend more time on culture and entertainment, which may become “the strongest Spring Festival stall in history.”
Maoyan Professional Data Analyst Liu Zhenfei: Such a strong start to the Spring Festival this year can also bring great confidence to practitioners in the film industry, including the entire country’s movie audiences. As long as you have good content, as long as the movie With the existence of leisure and entertainment methods and social needs for everyone, audiences will walk into the cinema, thus driving the entire market to continue its full recovery.
Netizen: Already living in the cinema…
Although all theaters have
Requirements for not selling 100% seats
But according to netizens
Whether it’s a big city or a small city
Basically appeared
Movie tickets for numerous shows
When sold out early
However, some “Versailles” netizens said:
Some people are still sleeping
Some people already live in the cinema
And this one
Including “Little Yueyue” Yue Yunpeng
He posted 6 movie tickets on Weibo
All on February 13th
Watch the first scene from 10:50 in the morning
Watch the last scene by 11:40 in the evening
Netizens call
“Really, a bowl of water is smooth”
Do a good job in epidemic prevention and civilization
1. Use online reservations to purchase tickets and contact-free ticket collections. Keep a distance of more than one meter when queuing to collect tickets.
2. Check your body temperature, show your health code, and wear a mask before entering the venue.
3. Good hand hygiene, and try to avoid touching the public equipment or facilities of the theater directly with your hands.
4. Check seats and keep a distance when watching movies, and reduce conversations in the theater.
5. Wear a mask all the time, and do not take off the mask to drink or eat in the theater.
so far
How many Chinese New Year movies have you watched?
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