The Jeep company JEEP decided to electrify the SUVs as well. Its representative in Israel, Semlat, is also launching the first electric jeep AVENGER here. The Avenger was launched in the US already a year ago, and since then has won many awards, including: Car of the Year 2023, the best family SUV in the World Car of the Year competition for women, the electric car of the year as part of the Top Gear Electric Awards.
The CEO of Samlat, Shay Feldman, presented the new vehicle that underwent a “hardware conversion”. The digital hardware of the large dashboard and the multimedia system support Hebrew. He noted that the Avenger provides full and all-around protection for full freedom of movement. The protective strips around the body, and the thresholds The designed underpants, and the recessed lights to protect them all make it the ideal partner for driving in the city and off-road.
“I’m a fan of SUVs more than road vehicles,” Shay declared, “and when I look at the Avenger I smile. There’s something about it that symbolizes adventure.” Its length is only 4.08 meters. Its dimensions are compact on the outside, and it is spacious on the inside, and it is able to easily and comfortably house five people with their equipment. The trunk is also spacious and useful.
The Avenger’s driving range is 400 km in combined driving (according to the WLTP standard) and up to 550 km in urban driving, fast charging provides a driving range of 30 km, representing an average daily ride, in just 3 minutes, and charging from 20 % to 80% in just 24 minutes.
Shay Feldman concluded his presentation by saying: “The Avenger marks the beginning of the electric era of the Jeep brand, an era that will bring with it three more electric vehicles, the first of which is the Avenger and the rest that will be launched by 2025. By the end of 2030, Jeep will sell vehicles in Europe Electric only. The Avenger, Vehicle of the Year for 2023 is everything off-road and leisure enthusiasts have dreamed of, a winning combination of performance with everyday capabilities.”
The product manager, Avi Soker, said that the Avenger will arrive in Israel in three trim levels: Longitude, Altitude, and Summit. The prices will be from NIS 189,000 for the simple Longitude level, up to NIS 219,000 for the most prestigious Summit level.
Avi described the state-of-the-art technology within which the Avenger leads the B-UV segment through capabilities suitable for any road route and any weather, which translate into driving pleasure and level 5 safety. A full array of safety systems and ADAS, which together provide level 2 autonomous driving. Including Warning of a vehicle in a dead zone, autonomous braking that includes pedestrian and cyclist detection, and a rear camera that shows a wide viewing angle of 180 degrees and a “drone” view.
The multimedia system provides a user experience in the style of a smart cellular device, which includes wireless connectivity of Android Auto and Apple CarPlay, a “mix&match” function that allows building a personal interface.
The importer Samlat offers a warranty of 3 years or 100,000 km. It is worth noting that the Avenger is not a classic off-road vehicle like the Jeep Cherokee and Wrangler, but it is only in the category of minor off-road offenses. It has protection from boulders at the bottom.
As you know, Semlat is an importer of luxury, off-road, and transport vehicles. It markets the Jeep brand as well as Subaru, Fiat, Avrat, Alfa Romeo, Ivoco, and RAM. Ferrari, Maserati, and also the best transport brands in the world. Symbola also markets two Chinese electrical brands: Hongchi from FAW and WEY from GREAT WALL. The most prestigious sports brands are Maserati and Ferrari, from which 20 cars were delivered in Israel last year.
Shay Feldman revealed that next year Semalt plans to launch four more off-road models – Subaru Forester, Subaru Soltra, Jeep Grand Cherokee, and Jim Wrangler FL. The first electric Alfa from the Milan model, Alfa Giulia, and Maserati Greenclar will also be launched this year.
