The agreement includes a series of actions to raise awareness among professional athletes but also young people about the dangers of the sun on the skin and the need for photoprotection. With this alliance, ISDIN also becomes the official Sunscreen of Roland-Garros.
ISDIN, an international dermatology laboratory in Spain, and the Roland-Garros tennis tournament have signed an agreement to partner in raising awareness and preventing skin cancer. The alliance between the two world-renowned brands includes a series of actions to raise awareness among professional athletes but also young tennis players from federated clubs about the dangers of the sun on the skin and the need for photoprotection.
According to Juan Naya, CEO of ISDIN, “Partnering with a tournament like Roland-Garros is a very important milestone for us, as it allows us to amplify our work to raise awareness about sun damage to the skin and the need to photoprotect it to achieve our goal.” purpose of eradicating skin cancer in the world.”
According to the agreement, in addition to being the official sunscreen of Roland-Garros, ISDIN works to make a dermatological service available to the tennis players of the Tournament. According to Dr. Georgina Logusso, Medical Marketing Manager of ISDIN, “it is very important to take care of and protect our skin to be able to enjoy sports and the sun safely. In the case of professional tennis players, and in that of all those who practice sports regularly with many hours in the sun, it is key to have photoprotection and personalized dermatological care routines.”
In addition, ISDIN will organize an awareness activity for the youngest: training for ballkids together with brand ambassadors, such as Carlos Alcaraz, who will show athletes how they should protect themselves from the sun.
The President of the French Tennis Federation, Gilles Moretton, has been very satisfied with the agreement. “We are very proud to partner with ISDIN, a benchmark in the dermatological products market. This new partnership will also help promote healthy habits and raise awareness among all players, professional or not, of the importance of protecting their skin when playing tennis. outdoors,” he said.
With this alliance, ISDIN takes another step in its global awareness project in the field of sport, which in addition to tennis includes other disciplines such as sailing. Thus, the company has been designated Official Photoprotector of the America’s Cup, one of the most important competitions in the world that takes place this year in Barcelona. The objective of these collaborations is to raise awareness of the importance of skin care and sun protection when practicing outdoor sports, but also in everyday life, to prevent the harmful effects of the sun: from premature photoaging to skin cancer.
ISDIN’s awareness campaign dates back to 2015, when the laboratory began to collaborate with the Barcelona Open Banc Sabadell to promote skin health in the world of tennis. This connection with outdoor sports and with tennis specifically has led ISDIN to also be the official photoprotector of other internationally renowned competitions such as the Buenos Aires ATP Tournament, the Mexican Tennis Open, the Chile Open, the Open of Rio, the Millenium Estoril Open, the Mutua Madrid Open, the Argentina Open WTA 125, the Guadalajara Open Akron WTA 500, or the Bogotá Copa Colsanitas WTA 250.
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