Is video mastering going to be necessary to find a job?

The video seems to have made an impact employers. Video interviews continue to grow in popularity, with an expected increase of 70% in 2025, according to a 2022 study from the Association of Talent Acquisition Professionals (ATAP). because your application increases your chances of joining the team by 23%.

With this growing space, that went without saying LinkedIn investing in audio-visual field. At the beginning of October, the professional social network just added the video tab to its site in France. At the same time, the platform offered master classes to make the most of the benefits of this format, the one that is the favorite of the users of the site. Already present in other parts of the world, the arrival of this tab reflects the growing interest in video here.

For Ester Ohayon, director of communications at LinkedIn France, “video is still the most attractive format in the news feed on the platform. It is also the fastest growing format in the ways professionals consume and share content on our platform. That’s why we invested in the theme. » In such a situation, knowing how to write, shoot and edit videos will be a major advantage.

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A big advantage

The video seems to have fully integrated into the culture business. According to the XYZ recruitment study published in 2022, 85% of companies are already using video conferencing platforms to conduct job interviews remotely. In the same sense, the ability to make a video is becoming valuable: “In the era of the content economy, these skills are increasingly sought and valued in companies and sometimes let with a candidate to differentiate themselves”, observes Esther Ohayon.

However, it is not tomorrow that the acquisition of these video “skills” will be necessary for your future job searches or in the job market. Never used editing software? Do not worry, “these skills are not universal and are not necessary in all sectors and in all professional areas”, compares the representative of LinkedIn France. Last July, we wondered if the video application was more beneficial than the cover letter. Here, the answer is pretty much the same: it depends on the situation and the role being targeted.