“Is the Miami Grand Prix a Success? Examining the Pros and Cons of Formula 1’s Beachside Race”

Is Miami really a success?

If the success of an event is measured by its propensity to be in line with its initial objectives, then the Miami Grand Prix is ​​a triumph. By organizing a race in Florida, the promoter of Formula 1 wanted to rock the premier category in the future. By tripling the presence of the USA on the calendar, Liberty Media has decided to openly dredge up an American market which it still considers to be “under-exploited”. The choice of Miami is in no way the result of chance, but the desire to offer a different coloring from the western atmosphere of Austin in Texas, by playing on the Miami Vice influence which makes the whole world dream. The Magic City is the F1 of the future, even of the present.

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Tom Cruise and Shakira © DPPI

Roger Federer and the Williams sisters © Florent Gooden / DPPI

Vin Diesel © DPPI

This year again, a cohort of stars and influencers marched through the paddock. Vin Diesel, Serena and Venus Williams, Mike Tyson, Roger Federer, Michelle Rodriguez, Shakira, Jeff Bezos or even Tom Cruise: all had responded to the invitation of an industry that they discovered for the most part. On the attendance side, 243,000 spectators had moved around the Hard Rock Stadium last year, generating more than 350 million dollars in benefits for Florida. More importantly, 23 million Americans were in front of their screens in 2022, 27% more than for the United States Grand Prix, contested later in the season at COTA. In 2023, the promoter even increased the capacity to 270,000 spectators. Objective fulfilled