Children’s identity is built, among other things, through toys, which reproduce gender stereotypes and inequalities. Should we repackage the traditional Santa Claus hood, available in pink and blue, and favor neutral toys?
By Fanny Declercq
Dînette for some, just to be “like mom”. Crafts and heroes for others, just like daddy. Are our toys a little obsolete? Despite very recent developments in the face of gender stereotypes (read elsewhere), the shelves of stores dressed in pink and blue are regularly denounced, for example by the association Pépite sexiste. Through the categories, colors, photos, texts (“Help mom”, “strong like dad”), marketing separates girls and boys into two rows of onion, while dividing the toy market according to increasingly reduced age groups.
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