Is the Apple Store app implementing an AR function that displays product information when the camera is held |

The Apple Store app isAR function that displays product information when the camera is held upmay be implemented in the future. Featured Bloomberg reporter familiar with AppleMark GurmanMr.latest newsletterThe feature has been in the works since at least 2020, according to the company.

It’s been testing in stores in the last few months, but it’s unclear when it will be available to the general public. Apple has prepared a related API for developers, and it is also expected to be used outside of directly managed stores.

Gurman said it was “one of Apple’s most important AR-related announcements to date,” pointing out that it’s a feature that will lead to MR headsets when rumored for a spring announcement.

Public information

update dateJanuary 13, 2023