Title: Is “Salt Bae” Facing Imminent Closure of London Restaurant?
Subtitle: Scathing Reviews and Potential Relocation Raise Concerns
Date: June 20, 2023
After the recent closure of Nusret Gökçe’s burger joint in Manhattan due to scathing reviews, it seems that his luxury food temple in London, known as Nusr-Et, may be facing a similar fate. According to reviews on TripAdvisor, the Nusr-Et restaurant in Knightsbridge has been ranked as one of the worst in town, currently sitting at a dismal position of 14,996 out of 15,721 reviews.
The British tabloid, Dailymail, has reported that the London branch of Nusr-Et could potentially close soon. A sign on the restaurant’s door indicates that it will be “moving to a new location.” This development has raised concerns about the future of the renowned steakhouse.
Nusret Gökçe, the Turkish butcher who gained internet fame as “Salt Bae” for his unique style of seasoning and serving steaks, opened the London branch in September 2021. Initially, the restaurant experienced great success, generating sales of 8.2 million euros in its first four months.
However, the initial triumph was followed by a barrage of negative reviews. Customers complained that the food was overpriced for its average quality. Nusr-Et is known for its extravagant prices, particularly for dishes adorned with gold decorations. For instance, the gilded burger costs a staggering 115 euros, while the tomahawk steak is priced at 700 euros.
One dissatisfied customer described the restaurant as an “insult to humanity,” adding, “Worst food, worst service. We paid over 2100 euros for three people.” Another customer advised others to “avoid like the plague,” praising Nusr-Et’s restaurants in Los Angeles, Turkey, and Dubai but expressing disappointment with the London branch.
Despite these setbacks, Nusret Gökçe is financially equipped to handle the potential closure of both his New York and London restaurants. With over 20 restaurants worldwide, including the upcoming “Salt Bae Burger” in Istanbul, he remains a prominent figure in the culinary industry.
However, the closure of two establishments within a short period raises questions about the future of the Salt Bae empire. Furthermore, Nusret Gökçe has faced criticism for his actions outside the restaurant business. He received backlash for storming the pitch and kissing the trophy after Argentina’s World Cup victory in 2022, prompting an investigation by FIFA.
Additionally, the parent company of Nusr-Et has faced allegations of sexual harassment and wage theft in multiple lawsuits. Despite these controversies, Nusr-Et CEO Al Avci has denied any problems within the company’s restaurants.
Nevertheless, Salt Bae continues to enjoy popularity and remains a mega-star among restaurateurs. His clientele includes celebrities such as Leonardo DiCaprio, Bruce Willis, and Puff Daddy. Footballers, including Manuel Neuer, Lionel Messi, Mesut Özil, and David Beckham, have also frequented Nusr-Et restaurants.
As the fate of Nusr-Et in London hangs in the balance, the future of Salt Bae’s culinary empire remains uncertain. Will the negative reviews and potential closure in London mark the beginning of a downfall, or will Nusret Gökçe’s global success prevail? Only time will tell.
What potential challenges does Nusret Gökçe’s culinary empire face with the closure of his Manhattan burger joint and the speculation about the future of Nusr-Et in London
Ing £275 (approximately $382 USD).
Some reviews on TripAdvisor are scathing, with one user saying, “The food was mediocre at best and not worth the exorbitant prices. The service was also lacking, with rude and unattentive waitstaff.” Another reviewer writes, “I expected a unique dining experience, but instead, I got overpriced and underwhelming food.”
These negative reviews have led to a decline in customer footfall and a significant loss in revenue for the London restaurant. In response to the criticism, Nusret Gökçe has not publicly addressed the issue, leaving many to speculate about the future of Nusr-Et in London.
With the closure of his Manhattan burger joint and the potential relocation of Nusr-Et in London, it seems that Nusret Gökçe’s culinary empire may be facing hurdles. As the “Salt Bae” brand loses its initial charm, it remains to be seen if the London restaurant can recover from its current state and regain its former glory.
It seems like “Salt Bae” may be losing his flavor as negative reviews and potential closures cast doubts on his future.