Celebrities are no longer hiding to have a blast. The cigarette is transformed into a fashion accessory in fashion shows and photo shoots. Characters in films and series become smokers again. Are we back in 2000?
With his album BratCharli cultural. Bratfor “dirty kid”, has become a way of life, a celebration of the image of the “party girl”, an ode to uninhibitedness and a refusal of injunctions.
Gone are the 8 hours of sleep, yoga and well-defined “morning routines”, now make way for wild evenings, dark circles and hangovers. This summer, it’s impossible to avoid “Brat Summer” on social media. “Brat summer essentials are just a pack of cigarettes, a Bic lighter and a white tank top with no bra… That’s all you need”explains the ambassador of the movement on TikTok.
During her Boiler Room, Charli XCX doesn’t hesitate to smoke a cigarette. For his birthday, Rosalia even gives him a bouquet garni of cigarettes. Have cigarettes become cool again? A question that arises in particular The Guardian, who notices that more and more celebrities are now seen smoking. A few years ago, however, they begged the paparazzi to delete photos revealing their vice.
