Jakarta, CNBC Indonesia – Recently, the Mixue Ice Cream & Tea brand suddenly went viral. How might it not be, a number of Mixue Ice Cream & Tea outlets are always crowded with queues of visitors. Not only that, a number of Mixue outlets are often seen crowded with customers who want to enjoy modern beverages at affordable prices.
However, some netizens are reluctant to try Mixue which is currently going viral because there is no halal logo printed on the outlet. more, there is conflicting information on social media accusing Mixue of using an illegal composition.
So how is the halal status of Mixue?
Through its official Instagram account, Mixue Indonesia admits that the company does not yet have a halal certificate. However, Mixue stressed that this does not mean that the company’s current ice cream and drinks contain haram ingredients. This is because management is still in the process of obtaining certification from the relevant authority.
“It should be noted that not having a halal certificate is not the same as not being halal. Spreading information that Mixue is not halal is an act we consider irresponsible and very unfortunate,” Mixue’s question quoted by CNBC Indonesia said on Saturday (31 /12/2022).
“We hope this clarification can answer the concerns and questions of Mixue customers so as to minimize the consequences of irresponsible actions by spreading inaccurate information.”
Mixue explained that the halal certificate had been submitted since 2021, but the process took quite a long time because 90% of the raw material they use is imported from China, so all the control process should be done by local authorities directly.
The following is a full explanation from Mixue Indonesia:
1. Currently, it is true that Mixue does not have a halal certificate yet.
2. The process of obtaining a Halal Mixue certificate is currently underway with the Chinese authorities.
3. Mixue products have passed the BPOM and received an import certificate
4. Mixed raw material products are not required to register a distribution permit, because they are not food in retail packaging.
5. We will continue to fight for the company’s commitment and goodwill to better serve the general Indonesian people, one of which is to cooperate in obtaining halal certification.
That’s all we can say about these things. We truly respect the customer’s decision to respond to the information we have sent, because we believe that every customer has the right to receive correct information and to choose the best option for each of them. We also highly appreciate those who support Mixue in spreading true information and support Mixue in obtaining halal certificates.
We hope that this clarification can answer the doubts and questions of Mixue customers so as to minimize the consequences of irresponsible actions by spreading inaccurate information. Our hope is that such actions will not continue. We will always try our best to answer every customer’s question with correct information.
In conclusion, we will continue to support the company’s commitment to continue serving the people of Indonesia with high quality tastes and affordable prices. Please wait for good news from us.
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