Is investing in luxury products a safe haven in uncertain stock market times? “ This brand is never cheap, but that doesn’t stop buyers” | My Guide: Money

Companies can make a lot of money in two ways. Either they sell their products or services so cheaply that no one finds it necessary to knock on the door of the competition. Just think of Aldi, Lidl, Ikea or Ryanair. Or they market exclusive brands that are so expensive that only a selective group can buy them. But those customers are willing to dig deep into their pockets for those luxury products. Our money expert Pascal Paepen is looking for listed companies in the luxury segment where you can earn good money even as a small shareholder.