The Cuban tour operator, Havanatur, has launched its new “Communication Campaign” by the duo Buena Fe, with a curious video showing the benefits of the island to the occupant of a spaceship.
“World Premiere. Musical theme by the Buena Fe duo that gives title and energy to our “Communication Campaign” in 2023, the year of our 45th anniversary”, they communicated through their official profiles.
“Welcome, welcome, to my land, to my life. Welcome, welcome, to my heaven, to my nest. Dare to fly, to change scenery, to share bread without waiting for applause”, sings Israel Rojas in the material audiovisualwhile inviting you to enjoy the “blue of the Caribbean Sea, the green of the mountains” and a place where “it is almost always summer and friends are not denied.”
The new Havanatur campaign was launched in the context of the 41st International Tourism Fair of Cuba (FITCuba 2023) and its main motto is “Dare to live it, Cuba awaits you.”
Canopy, jet skis, the Hotel Nacional, rides in vintage cars and “gozadera” to the rhythm of Good Faith in the Turquino room, of the Tryp Habana Libre hotel, end up convincing the occupant of the spaceship to visit the island.
HAVANATUR SEEKS TO ATTRACT MORE TOURISM TO CUBA
Yoerki Salazar, general director of Havanatur, pointed out in FITCuba that “these are moments with guidelines for changes and renewal, to adjust the sails like a good sailor and to face new challenges looking to the future.”
As revealed to the local press, for the celebration of the 45th anniversary, in December, the group plans to “relaunch brands associated with the high-level segment with exclusivities and guarantees at the destination, such as Standard and Deluxe, Havanatur Prestige, FLEXY, FLY & DRIVE”.
At the tourism fair itself, it was revealed that Cuba has received a million tourists so far this year, below the goal of 1.2 million visitors expected for the date.
“The recent official statistics for 2022 on international tourism in Cuba indicate a minimum occupancy rate of 15.6% that is not compatible with the magnitude of the investment and an income structure that is not supported by national production,” he reported. recently the Cuban economist Pedro Monreal.
