In terms of the number of reports, there is currently no more important topic in digital communication than clubhouse. At the latest since the media agency OMD asked about the user potential among the 18 to 59 year olds, many marketers have been checking the relevance of the topic. High time to separate between hype and substance. Because just because a technology is fascinating and future-oriented does not mean that it automatically becomes a compulsory topic in marketing.
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