Yunhe Data released the 2023 drama report: iQiyi (IQ.US) swept the list, accounting for eight of the top 10 dramas and four of the top 10 variety shows.
The Zhitong Finance app has learned that Yunhe Data recently released a 2023 drama and variety show webcast report, sorting out the data on the works broadcast on the video platform in the past year. The report shows that in 2023, a total of 305 new domestic dramas will be launched on the long video platform, 10 fewer than in 2022. While the number is slightly reduced, the playback effect is further concentrated on top content. In 2023, the top 10 dramas on the entire network will be effectively played for a total of 322 billion, an increase of 13.6% compared with 2022, and the market share increased by 16%.
It can be seen from the drama list that iQiyi (IQ.US) has shown a clear advantage for two consecutive years. In 2023, iQiyi has as many as 8 dramas on the list among the top 10 effectively broadcast dramas on the entire network, namely “Kurst”, “Changfengdu”, “Lotus Tower”, “Do You Know Should Be Green, Fat, Red and Thin”, “Ning’an Ru” “Dream”, “Guanshan Mountain with a Thought”, “Walking to the Wind” and “Yun Xiang Biography”. Among them, “Kurst” ranked first on the list with effective views of the feature film exceeding 10 billion, and broke the single-day peak market share record in the history of Yunhe Data. Among the 8 works on the TOP10 iQiyi list, except for “Do You Know Should It Be Green, Fat, Red, and Thin”, the rest are all dramas produced by iQiyi, with themes covering criminal investigation, martial arts, urban, costume romance, etc. These works will run throughout 2023, fully demonstrating iQiyi’s strong ability to create original content and its ability to continuously and stably provide high-quality content to the audience.
Among the TOP20 list of popular new drama series in 2023, which are all valid for broadcast, iQiyi works account for 10, namely “Kurst”, “Changfengdu”, “Lotus Tower”, “Ning’an Like a Dream”, “Yi Nian Guan Shan” ” “Yun Zhi Yu”, “The Return”, “The Story of Yun Xiang”, “The Silk Case of the Ming Dynasty under the Microscope” and “The Disappearing Eleventh Floor” also reflect the popularity of the popular dramas provided by iQiyi, including long dramas and short dramas. It has great attraction ability.
Yunhe data also shows that the effective broadcast volume of member content of the entire network in 2023 reached 158.8 billion, an increase of 12.5 billion compared with 2022, a year-on-year increase of 9%. iQiyi, Tencent Video, and Mango TV all experienced year-on-year increases, among which iQiyi Art grew 12% year-on-year, leading the way with a score of 68.9 billion. This further proves that iQiyi can continue to provide high-quality premium content to enhance its ability to attract members to watch.
In terms of variety shows, according to Yunhe data, the domestic variety show market supply will be stable in 2023, with a total of 275 new season variety shows released, of which 87 new ones will be released on iQiyi, a significant increase compared with 2022. Among the top 10 effective online variety shows in 2023, iQiyi has 4 programs on the list, “Hahahahaha Season 3” ranks first, and the innovative variety show “Farming Bar” ranks fourth on the list. “China Rap Peak Showdown 2023” and “Cute Detective Season 3” ranked sixth and seventh respectively. “Farming” is even more popular among users for its innovative theme type. While its effective broadcast performance on the entire network is outstanding, nearly 60,000 Douban users scored a high score of 9 points. It can be seen that iQiyi variety shows continue to develop from ” The accumulated innovative genes such as “Qi Pa Shuo”, “China’s New Rap” and “Annual Comedy Competition” can develop new tracks that are both popular and popular year after year and lead the market trend.
Looking at the past 2023, we can see that iQiyi has continuously launched various high-quality dramas and variety shows throughout the year to meet the differentiated spiritual needs of users. From the end of 2023 to the present, iQiyi has successively broadcast drama versions of “The Three Brigades” and “The Great Rivers of Time” and other headline content, which have also been welcomed by the market. Among them, the drama version of “The Three Brigades” is the first production of the new season of Mist Theater , and also set a new record for content popularity since the launch of Mist Theater, giving iQiyi a good start in 2024.
