The two companies already know each other, they have been working together for more than ten years.
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Ipsos acquires New Zealand Infotools in the analysis and processing of market research data
Ipsos is pursuing its policy of targeted acquisitions and enrichment of digital expertise. The research firm has just signed an agreement to acquire New Zealand’s Infotools, a leading digital software and services provider specializing in data harmonization, analysis, visualization and sharing. ” This new acquisition, which seals a fruitful collaboration between the two companies since 2010, aims to strengthen Ipsos’ digital and technological capacities in the field of market research. », Says the company.
Called Harmoni, its cloud-hosted platform is designed specifically for market research. It makes it easy to process, analyze and share information from complex survey data, bringing together disparate sources and facilitating statistical analysis. Present worldwide, Infotools employs 75 people, for $ 7 million in turnover in 2020 (or around 6 million euros).
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