The majority (67%) of iPhone owners in Russia prefer to buy new iPhones rather than switch to smartphones from other companies, writes Kommersantciting MTS data.
This is the highest figure among brands. For example, Xiaomi continues to be chosen by only 41% of owners, and Samsung by 35%.
Buyers began to change brands more often due to the emergence of new Chinese brands on the Russian market, limited supplies of Samsung and a reduction in advertising support for Xiaomi.
M.Video-Eldorado added that iPhone owners are being held back from switching to other smartphones by the Apple ecosystem. Most often, iPhone users have an Apple Watch, AirPods or MacBook, as well as subscriptions to company services. [Коммерсантъ]
2023-09-28 10:41:15
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