According to the latest report released by Consumer Intelligence Research Partners (CIRP), a US market research organization, between March 2022 and March 2023, the number of users switching from Android phones to iPhones hit a five-year high.
Switching to iPhone Digital Record High Research finds that 15% of consumers who bought an iPhone in the past 12 months were Andriod handset owners, the highest percentage in the past five years. In CIRP’s surveys over the years, the highest percentage of Android transfers was 21% between 2015 and 2016, then dropped to 16% a year later, and dropped to only 10% between 2019 and 2021.
Failed to attract feature phone users
The survey found that 83% of consumers who bought iPhones were upgrades from old phones, and 15% of Android phone users voted. The numbers seem quite encouraging. However, the research report also revealed that 2% were upgrades from feature phones. With smart phones, reflecting the small number of consumers who choose iPhone as their first smart phone.
source:phonearena
