While production lines in China have been impacted by the shortage of components, the Covid-19 pandemic and now the conflict in Ukraine, demand could be reduced by a third from one year to the next. Thus, concern is mounting among smartphone manufacturers, with China representing 20% of the global market.
According to The Wall Street Journalsmartphone demand would slow rapidly in China as the upsurge in the pandemic dampens consumer spending, prompting warnings in recent weeks from manufacturers – including Apple – as well as chipmakers, in the world’s biggest smartphone market
.
In April, smartphone shipments in China fell 34%, down 30% for the first four months of the year, with 86 million units sold. But in such a context, Apple seems less affected than the others. Indeed, entry-level devices should be affected first and most severely, consumers who are normally interested in this kind of product have a smaller budget, and will tend to limit their purchases in the face of economic uncertainties. . On the Apple side, only sales of the iPhone SE would be affected, unlike the rest of the models, which are rather located in the high end.
–
