While Apple expected the iPhone 16 to significantly increase iPhone sales, which had been stagnant for years, it also fell behind the previous model. Apple, which could not give enough reason to consumers to buy the phone in the last four models it released after the 5G connection introduced with the iPhone 12, aims to achieve similar progress with artificial intelligence.
iPHONE 16 left behind the iPhone 15 series
Apple sold around 40 million units in the first weekend of iPhone 16 pre-sales, representing a decline of more than 12% compared to the same period last year.
In particular, demand for higher-priced iPhone 16 Pro devices fell significantly year-on-year compared to the launch of the iPhone 15.
On the other hand, technology product analysts pointed out another point and suggested that Apple should be more concerned about the fact that users prefer the lower-priced iPhone 16 and iPhone 16 Plus devices instead of Pro and Pro models Max, rather than sales figures. They say this could affect the average selling price and overall revenue from iPhone sales.
IPHONE 16 AND PLUS MODELS REDUCED THE NUMBER OF SALES
In the first weekend of pre-sales, Apple sold 9.8 million iPhone 16 Pro devices and 17.1 million iPhone 16 Pro Max devices, down 27% and 16% year over year respectively. According to sales figures, sales of the regular iPhone 16 and Plus increased slightly compared to the iPhone 15.
2024-10-03 05:42:06
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