iPhone 16 Pre-Order Sales Fall Short: Is Consumer Interest Declining?

suarajatipost.com- Apple aims to make the iPhone 16 series a flagship product that sells more units than before. However, according to sales estimates during the pre-order period, the initial response from consumers was not as enthusiastic as expected.

CNN International’s report on Tuesday (January 10, 2024) was based on a report by Ming-Chi Kuo, an analyst at TF International Securities, who said that the iPhone 16 sold in the first week of pre-order sales was only about 37 million units and counting. decline This number increased by more than 12 percent compared to the same period last year. Demand for the more expensive iPhone 16 Pro has also dropped significantly.

Wedbush analyst Dan Ives estimates pre-order sales will reach around 40 million units, slightly higher than Kuo’s forecast. Meanwhile, Angelo Gino from CFRA Research also said that first week sales were down compared to last year.

Apple may need to take a closer look at which devices consumers choose from the iPhone 16 lineup The cheaper iPhone 16 and iPhone 16 Plus variants appear to be more popular than the Pro and Pro Max models, which could affect Apple’s average and total retail prices. income.

In the first pre-sale weekend, Apple recorded sales of 9.8 million iPhone 16 Pro units and 17.1 million iPhone 16 Pro Max units, down 27 percent and 16 percent respectively. At the same time, sales of the standard iPhone 16 and Plus models increased compared to the iPhone 15 Zino model that the main problem was the quality of the basic iPhone model, which could have improved.

“Since this is mostly a software update, my main concern is that consumers are likely to choose the lower-priced iPhone 16 over the more expensive variant. “The standard model gets major improvements to the camera and the internal processor,” said Zino.

However, the journey of the iPhone 16 is still in its early stages. Sales are expected to increase after the launch of this device in the market on September 20. (**)

Source: Beritasatu.com
Editor: RIzqi Ardian