Apple is unveiling iPhone 16s built specifically for artificial intelligence, which allows users to create text and images, during Apple Event 2024.
The central slogan of Apple Event 2024 is “It’s Glowtime”.
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The colors around the Apple logo in the ‘It’s Glowtime’ poster are similar to those of the Siri voice assistant, suggesting that this is a prelude to new Siri features that could be previewed during the unveiling ceremony.
In particular, Apple first announced the introduction of Apple Intelligence (read AI) features in iOS 18 during the WWDC 2024 event. During the event, Apple also announced that it will redesign Siri to make it a voice assistant more “natural, contextual and personal” and provide a simpler and faster user experience. Siri will also get a design refresh, with glowing lights that wrap around the edge of the user’s screen when the voice assistant is active.
Apple is under enormous pressure ahead of the event to prove that the iPhone 16’s new AI features and other updates are worth the upgrade. Apple also needs to convince investors that it is not behind in the AI arms race, as competitors have already released similar features with the new technology.
Since the launch of iPhone 12 with 5G connectivity in 2020, the company has given customers few reasons to buy the latest generation. Phone cameras have largely evolved to the point where they are sufficient for most people’s day-to-day needs without major hardware changes, and at some point the human eye can’t even perceive higher screen resolutions.
Translated with DeepL.com (free version)
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