Since the launch of the highly anticipated iPhone 15 in September this year, consumers have been evaluating different strategies to acquire the much-coveted device without compromising their budget.
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So, given the starting prices that range from US$799 to US$999 in the United States, or from R$7,299 to R$9,299 in Brazil, the rental or subscription option stands out as an alternative for those looking for savings. Understand better below:
iPhone 15: models and prices
Apple launched four versions of the iPhone 15: the iPhone 15 and 15 Plus, considered basic models, and the iPhone 15 Pro and 15 Pro Max, which offer more advanced features.
In addition, payment methods on the official website include installments in up to 12 installments of R$608.25, or a cash payment with a 10% discount, totaling R$6,569.10.
Alternatives to having an iPhone 15
With the rising annual prices of devices, companies are innovating and presenting solutions to make the iPhone more affordable. Rental and subscription programs, such as those offered by PicPay, iPlace, and Itaú, are gaining popularity as viable alternatives.
PicPay: rent with protection
PicPay, in partnership with the startup Allu, offers a rental program that includes protection against theft, qualified theft and damage, as well as accessories such as a case and film. Monthly fees range from R$119.71 for the iPhone 12 to R$311.43 for the most recent model, the basic iPhone 15.
iPlaceClub: subscription with insurance
iPlace, Apple’s official reseller in Brazil, presents iPlaceClub, a subscription program lasting 21 months, where the customer can purchase the basic iPhone 15 for R$229 per month, totaling approximately R$4,809, with insurance included .
Itaú: subscription with purchase option
Itaú, in direct partnership with Apple, offers a subscription program also lasting 21 months, costing R$271.75 per month, totaling R$5,706.84. If the customer wishes to keep the iPhone at the end of the contract, they must pay an additional amount of R$2,189.70, totaling R$7,896.54.
Comparison of costs and benefits
Comparing rental and subscription programs with direct purchase from the official Apple store, it is possible to notice a significant difference in the values and benefits offered.
While the total cost of the iPhone 15 through PicPay is R$3,737.16 with insurance, case and film included, the Apple store offers the device for R$7,299, with the option to pay in 12 installments.
iPhone: choose according to your profile
Given these options, it is up to the consumer to analyze their needs and preferences to determine the choice that best suits their financial profile and device usage.
After all, the increasingly dynamic market offers alternatives that can make the experience of having an iPhone 15 more accessible and flexible.
With information from the Money Times website.
2023-12-21 00:41:00
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