Shopper Data Analysis Companions (CIRP) launched its newest outcomes on iPhone gross sales within the final quarter, iPhone 15 make clear the poor efficiency of the fashions. Report on iPhone 15, superior Professional ve For Max ve iPhone 15 PlusHe targeted on the gross sales of the third quarter of the iPhone 15 sequence, which incorporates .
It’s far behind the iPhone 14
The outcomes present that these fashions didn’t attain the anticipated gross sales numbers in comparison with earlier launches. Within the final quarter, 4 iPhone 15 The mannequin accounted for 67 % of whole iPhone gross sales in the identical interval final yr. iPhone 14 It confirmed a big discount in comparison with the share of 79 % of its fashions. The decline is clear in all fashions. The bottom iPhone 15 achieved solely 19 % of gross sales in comparison with its predecessor, the iPhone 14 share of 24 %.
The one exception to this development is the high-end market, which maintained a constant gross sales share of twenty-two % in each intervals. iPhone 15 Professional Max.
Apparently, older fashions crammed the hole left by the low gross sales of the iPhone 15. Within the quarter ending in June 2024, the one-year fashions iPhone 14 and 14 Plus accounted for 17 % of gross sales . These gross sales are one yr previous iPhone 13 ve 13 min That is up considerably from the earlier yr, when its fashions contributed simply 11 % of gross sales.
The 2-year-old iPhone 13 may also get a greater model in 2024 efficiency two years previous final yr by presenting iPhone 12It achieved a share of 10 % in comparison with a meager share of 4 %.
Market dynamics have modified
The low efficiency of iPhone 15 fashions additionally is dependent upon the dynamics of the market. Because the smartphone market grows, so do customers improve they might be much less seemingly to take action, resulting in longer gadget life cycles.
These actions person It reveals a change in habits. Customers could also be in search of discounted older fashions as a substitute of paying extra for the brand new iPhone attributable to financial circumstances.
occurred just lately Covid 19 The pandemic appears to have affected client budgets. AppleThe technique of preserving and selling previous fashions is yielding outcomes, though not as anticipated. The corporate’s product vary now successfully serves completely different market segments, from these in search of the newest know-how to these in search of cheaper choices with out vital compromises.
Synthetic intelligence could considerably increase iPhone 16 gross sales
iPhone 16with the facility of synthetic intelligence, to be a breaking level for Apple and gross sales restoration, as analysts predict.
2024-07-19 00:10:51
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