Photo: Views of the new iPhone 14 and iPhone 14 Plus shown during Apple’s special event in Cupertino, California, United States of America, Wednesday (7/9/2022). Apple is launching the new iPhone 14 as well as new versions of the Apple Watch, including the Apple Watch SE, a low-cost version of the popular watch that will start at $249. (Photo by Justin Sullivan/Getty Images)
Jakarta, CNBC Indonesia – The iPhone 14 series, which launched in September 2023 or 6 months ago, has now lowered the price. For fans of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, you can buy these devices at a lower price than when they were first released.
Monitoring by CNBC Indonesia, Sunday (12/3/2023) on the official iBox distributor website, the iPhone 14 line has dropped in price by up to IDR 1 million. Here’s the complete list:
iPhone 14 prices March 2023
- 128GB – IDR 14,999,000 (previously IDR 15,999,000)
- 256GB – IDR 17,999,000 (previously IDR 18,999,000)
- 512GB – IDR 21,999,000 (previously IDR 22,999,000)
Prices for iPhone 14 Plus March 2023
- 128GB – IDR 16,999,000 (previously IDR 17,999,000)
- 256GB – IDR 19,999,000 (previously IDR 20,999,000)
- 512GB – IDR 23,999,000 (previously IDR 24,999,000)
Prices for iPhone 14 Pro March 2023
- 128GB – IDR 18,999,000(previously IDR 19,999,000)
- 256GB – IDR 21,999,000 (previously IDR 22,999,000)
- 512GB – IDR 25,999,000 (previously IDR 26,999,000)
- 1TB – IDR 29,999,000 (previously IDR 30,999,000)
Price for iPhone 14 Pro Max March 2023
- 128GB – IDR 20,999,000 (previously IDR 21,999,000)
- 256GB – IDR 23,999,000 (previously IDR 24,999,000)
- 512GB – IDR 27,999,000 (previously IDR 28,999,000)
- 1TB – IDR 31,999,000 (previously IDR 32,999,000)
This ‘crazy’ discount for the iPhone 14 series seems to be done to attract public interest. This is because the Q1 2023 financial report issued by Apple showed negative business growth.
For information, in the Q1 2023 report, Apple’s revenue fell 5% year over year (YoY) to US$117.2 billion. iPhone sales also decreased 8% year over year.
It is reported that the latest iPhone 14 lineup is the cause of declining sales.
One of the reasons is because Apple lost sales momentum in the holiday season at the end of last year.
This was triggered by production in China which was hampered due to the Covid-19 case raging again. In addition, global economic uncertainty also has an impact on reducing people’s purchasing power.
(tib)
