A significant increase in smartphone sales is expected at the start of 2021. It should reach 50% in the first quarter. The big winner is Apple.
This is less what a report of Digitimes. Global smartphone shipments are expected to increase by 50% in the first quarter of 2021 to reach 340 million units. This boost would be provided by robust sales of Apple’s iPhone 12 Pro and iPhone 12 Pro Max.
The market is also seeing a rise in Chinese brands which are rushing to reclaim Huawei’s abandoned market share.
L’iPhone 12 d’Apple
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Apple will normally sell more than 60 million devices in the first quarter of 2021 after having shipped more than 90 million units in the fourth quarter of 2020. Suddenly the brand should for the second consecutive quarter dominate all the competition. For its part, Samsung would take second place followed by Xiaomi. Huawei, with less than 20 million smartphones sold, is expected in sixth place.
Global shipments of 5G-enabled phones will reach over 600 million units in 2021, up from 280 million units in 2020. Huawei, Apple and Samsung were the top three manufacturers of 5G smartphones in 2020.
The iPhone 12, a steamroller!
Digitimes claim that the performance of the iPhone 12 has enabled Apple to become the number one smartphone maker in the fourth quarter of 2020. In Europe, Counterpoint Research explains that the choice to postpone the release date of the iPhone 12 was paying. It is underlined
“The decision to delay the launch of the iPhone 12 appears to have paid off, for two reasons. It has enabled the iPhone 11 and iPhone SE to demonstrate remarkable longevity, maintaining good sales levels in many markets throughout the year. It further boosted demand for the new device which, when it finally launched in October, sold out spectacularly. In fact, the iPhone 12 was Apple’s most successful device launch to date, and helped Apple achieve a record 30% market share in the fourth quarter of 2020 ””
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