The iPad 10 may have a revised and colorful look, but the tablet still has some major flaws: inflated price for 64 GB, very slow USB-C, adapter for Apple Pencil… This does not prevent the device from working well. sell in the United States. Canalys experts report iPad growth in the first quarter of 2023, with almost a million more iPads sold compared to the same period in 2022 at Uncle Sam.
Canalys doesn’t specify which model is selling the best, but the only releases from the previous quarter are the iPad 10 and an update to the iPad Pros. This is a fairly minor redesign on a high-end product: one can imagine that it is therefore mainly the iPad 10 that has won over the crowds. If it did not particularly convince us, the tablet still offers a new, more premium design for the entry level with a Touch ID button. The price has only increased by $120 in the United States, against €200 in France.
In the US market, Apple posted 20.5% year-on-year growth. Its market share in the tablet sector has increased from 38.6% in the first quarter of 2022 to 50% in 2023. Apple is followed by Amazon (18.9%), which does not play in the same niche with its tablets. Fire” between $100 and $200 depending on storage. Next are Samsung (16.3%), TCL (5.6%) and Microsoft (3.5%). Apart from TCL, Apple is the only one to show growth in a sluggish market.
Globally, tablet sales are far from rosy. Apple would have delivered 12.3 million iPads in the first quarter, against 14.8 million in 2022 (-17%). Cupertino confirmed in its latest results that iPad sales fell 29.6% at the start of the year.
2023-05-31 17:03:45
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