The global operator distinguished itself during the African Cristal Festival 2024, held in Casablanca on September 27, by winning three awards. This flagship industry event celebrates the creativity and innovation of brands on the African continent, rewarding the most impactful advertising campaigns.
The first distinction was awarded to inwi in the “Long Term Creativity” category. This prize recognized the long-standing collaboration between inwi and comedian Hassan El Fad, notably through his emblematic character “Kabour”. This campaign, focused on the prepaid segment, was able to combine humor and proximity, resonating with a wide audience.
In the “Social & Influencer – Best Use of Instagram” category, inwi was recognized for its collaboration with content creator Adil Taouil. This partnership highlighted the quality of the inwi network across the different regions of Morocco, relying on authentic and engaging content that has captivated Moroccans.
Finally, inwi won its third prize in the “The Innovative Media Award” category thanks to the “FOOH JO 2024” digital activation. This campaign in support of the U23 national team, combining augmented reality, special effects and computer-generated imagery, offered an immersive and innovative experience to the Moroccan public, thus reinforcing inwi’s commitment to technological innovation and sport.
H.Z
#inwi #triple #awarded #African #Cristal #Festival
– 2024-10-01 09:20:33
