Inwi, in partnership with the Digital Development Agency (ADD) and the Association of Users of Information Systems in Morocco (AUSIM), launched the 7th edition of “Business Meetings”, a major event which travels across cities from Casablanca, Rabat, Tangier and Agadir. This edition focuses on digital acceleration, industrial competitiveness and the digitalization of services, with a view to improving the customer experience and supporting sustainable growth, particularly in the agri-food sector.
Reda Meizar, SME Sales Director at inwi, underlined, during the launch conference organized on Thursday October 3 in Casablanca, the importance of the partnership with ADD and AUSIM for this edition.
“This 7th edition of the Business Meetings is a key moment to share knowledge and concrete solutions” he declared, before encouraging participants to take advantage of the exchanges and workshops offered.
For his part, Ouassim El Aroussi, Director of Studies & Development at inwi, insisted on the need to make digital transformation accessible to all companies, regardless of their sector or size. “It is no longer a question of knowing if it is the right time, but of providing practical solutions to succeed in this transformation,” he said. He illustrated the concrete impact of the digital infrastructures put in place by inwi, particularly in the field of mobility and connectivity. Inwi, for example, succeeded in connecting more than 11,000 remote communities to high-speed Internet, a crucial step forward for digital inclusion in the country.
The 7th edition of “Entreprises Meetings” promises to be a powerful lever to propel Moroccan companies towards an increasingly competitive and dynamic digital era.
A. Loudni
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