Ouassim El Arroussi, Director of Studies & Development at inwi, discusses the digitalization challenges facing Moroccan companies and the solutions that inwi is implementing, particularly in connectivity and cybersecurity. It also presents the 7th edition of “Rencontres Entreprises”, focused on practical workshops and digital inclusion, while highlighting inwi’s commitment to improving the customer experience.
La Nouvelle tribune: What are the main challenges faced by Moroccan companies in terms of digitalization, and how does inwi help companies overcome them?
Ouassim El Arroussi: Moroccan companies are using digital to improve their commercial competitiveness, customer satisfaction and loyalty as well as the efficiency of their production processes.
Our clients continue to strengthen the use of digital technology at different levels such as customer relationship management or sales force and opportunity management. Our customers also automate the management and optimization of their production tools, whether in industry, agriculture or services.
How does this 7th edition of “Entreprises Meetings” differ from previous ones in terms of content and participation?
Thanks to the active participation of two expert partners, the Digital Development Agency (ADD) and AUSIM, this edition will allow the companies present to discover insights from the most recent developments in digital activities in Morocco and around the world. . A thematic approach was also introduced to closely address the issues specific to the economic activities of each region.
Furthermore, the discussion workshops planned for this edition will address issues close to the expectations and experiences of companies regarding the acceleration of digital transformation. Specific use cases can be developed and enriched for the benefit of all participants.
How is improving the customer experience through digitalization integrated into your current offerings?
Improving the customer experience requires exhaustive listening to the market through quantitative customer satisfaction indicators but also qualitative signals regarding each interaction.
To instantly capture, retrieve and process all customer lifecycle events, businesses need access to connectivity, cloud and cybersecurity solutions at the highest level of performance and availability.
inwi business provides its business clients with a set of solutions that meet these requirements while guaranteeing rapid scalability of the necessary capacities and continuous technological updating.
For example, inwi’s new SDWAN offering makes it possible to connect a multitude of remote sites in an agile and secure manner, where important customer interactions can take place, such as point-of-sale or service point networks.
How does inwi engage in digital inclusion through its IoT, Cloud and cybersecurity solutions?
The adoption of IoT across different industries has led to significant improvement in quality and cost. This generally involves better supervising production tools to make the right management decisions, preventive maintenance and in certain cases acting remotely and instantly on these tools.
inwi business provides its business customers with mobile and fixed connectivity capabilities to send all the information from the different production sites to visualization and control applications.
inwi business also offers to host these applications on these sovereign cloud platforms. We also offer to secure these critical assets with our various cybersecurity solutions.
What role does inwi play in raising awareness among Moroccan SMEs of the opportunities of digital transition?
Since the first edition of the business meetings, we at inwi business have been motivated by the conviction that the acceleration of digital transformation can be achieved if companies collectively benefit from national and global feedback. These meetings precisely allow this exchange to take place.
inwi busines also confirms through its role and its various solutions that this transition is accessible without any technological complexity to all companies regardless of their size or sector of activity.
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– 2024-10-04 11:29:27
