TRIBUNNEWS.COM, JAKARTA – Musical event titled bluMusical premiered on the YouTube social media channel YouTube blu by BCA Digital and Instagram starting August 17, 2021.
Collaborate with musicians Yura Yunita as a vocalist and main character, this musical event aims to improve the financial literacy of Indonesia’s young generation in a dynamic and fun way.
This musical is also full of uplifting and inspirational messages, which invites the audience to take steps to achieve their life goals with the spirit of #The ImportantDo.
bluMusical started with 10 young people from various backgrounds, who have various dreams and aspirations, ranging from the intention of saving money to study S2, opening their own business, to collecting pension funds for their father.
Seeing young people who are confused about where to start, Yura Yunita then enters with enthusiasm and cheerfulness, then invites them to #MulaiLangkahmu with various interesting tips and assistance from the blu mobile banking application.
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not alone, Yura Yunita invited several inspiring young icons such as Jehian Panangian Sijabat as CEO of Menantea, Raymond Chin as CEO of Ternak Uang, and Eva Alicia as painter, content creator, as well as young entrepreneur, to share stories and experiences.
According to Nurul Susantono, Director bluMusical #MulaiLangkahmu, the inspiration for writing this musical script departs from issues that are close to everyday life.
“Reflecting the momentum when a viral issue circulated that a 25-year-old should already have 100 million in cash, there were lots of interesting perspectives from millennials that also colored the discussion on social media.
We take different points of view for 10 millennial figures who will be adventuring in the blu zone.
In the process, we are also exploring how the presence of blu, with its features, can be a tool for millennials to achieve their financial goals more easily and pleasantly, “Nurul said in his statement, Saturday (20/8/2021).
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