Invite Children to Learn Fun Through the Three Friends Story Web Series

TABLOIDBINTANG.COM – Recently, Zenius launched a new educational web series for parents and children to explore the world of fun learning. The title, The Story of Three Friends. This program was created to increase the enthusiasm of children’s learning exploration by introducing cute animated characters that make learning activities more colorful and fun.

The first episode of the Tiga Sekawan story has been broadcast on the Youtube platform since last October 8. To date, there have been eight teaser videos and three episodes uploaded on the ZenOrtu Youtube channel with each episode lasting about 10 minutes.

This Tiga Sekawan video series tells the story of three children named Gika, Aksa, and Maji who have superior ways of thinking, knowledge, and humanism. They play and learn together, and complement each other to help solve everyday problems. Oftentimes, they come face to face with other characters named Olis and Galah who have very different characters from them.

The dynamic interactions that occur between the characters provide excellent learning opportunities for children aged 7-12 years. On a daily basis, they also come into contact with other townspeople, who through their interactions, help them learn more about the world. Using their respective scientific abilities, these three children work together to understand, solve problems, and help people wherever they are. This helps children develop their pragmatic and social skills.

“The story of Tiga Sekawan departs from a slice of life in the world of children. Each episode depicts everyday life with various interesting things that accompany it. All shows on ZeniusLand will focus on presenting different positive values ​​in each episode. We deliberately create story angles that are close to children, but still provide positive values ​​so that the audience can learn to think critically, map and answer everyday problems, and help people around them with knowledge,” he said. Sabda PS, Zenius Chief Education Officer.

For parents and teachers, the presence of this video series can certainly provide alternative learning materials that are fun and interactive for the little ones. The reason is, during the pandemic, children increasingly need digital entertainment that not only reduces boredom, but can also support cognitive and character development.

The launch of this web series is also designed with the right format to suit the needs and lifestyle trends of children in the pandemic era. According to research in February 2021, 87% of Indonesian children are familiar with the world of social media before turning 13 – and the most used social media platform is Youtube (78%). Children spend from 2.4 hours to 3.3 hours a day on social media, whether it’s playing games and chatting (65%), online learning (48%), or watching movie/series content (42%). Therefore, the selection of the Tiga Sekawan video playback channel was designed to adapt the platform that is popular among that age so that it can be accessed by as many children as possible from various regions in Indonesia.

According to the same study, about 98% of parents are more worried about negative viewing having a bad impact on their children. With this series, students can embark on an adventure in pursuing knowledge with Tiga Sekawan, which represents the character values ​​of children that need to be explored from an early age; Gika for logic skills, Maji for imagination, and Aksa for literacy. So, parents can feel calmer because the video content not only presents an educational side, but also positive social values.

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