Investour Group unveils its strategic plan “Cap 2030” for its sixtieth anniversary

Investour Group, the Moroccan chief in tourism and hospitality, introduced its strategic plan “Cap 2030” on the event of its sixtieth anniversary. The group, based in 1964, intends to proceed to innovate and adapt to market developments.

Based by Mohamed Aziz Cherif Alami, Investour Group began with Atlas Voyages and has since expanded its portfolio with manufacturers equivalent to Valeria and Investour Hospitality. Chairman Othman Cherif Alami highlighted the group’s dedication to high quality and innovation.

The “Cap 2030” plan focuses on high quality and excellence, innovation and know-how, and sustainability. Investour Group goals to make use of superior applied sciences and undertake inexperienced practices to fulfill rising buyer expectations.

Investour Hospitality, devoted to lodge administration, goals to turn out to be a frontrunner in Morocco. Karim Cherif Alami, president of the brand new model, introduced initiatives such because the Aquaparc Palmya Splash in Marrakech.

With a robust restoration in international tourism, Morocco plans to construct and renovate 40,000 lodge rooms by 2030. Investour Group plans to capitalize on this momentum to strengthen its presence within the lodge market.