29,000 companies operating in the health sector are present in the Maritime Alps and in the Var. A figure that meets the needs of an increasingly elderly population. In the Maritime Alps, according to INSEE, 31.2% of the inhabitants are over 60 and 13% over 75. The same observation in the Var where 33.9% are over 60 and 13.7% are over 75. As a matter of fact, living is as good as growing old in the sun!
A context which, however, oppresses the professionals of these two territories, and forces them to accelerate the transformation of their sector. Aware of the difficulties, but also of the challenges represented today (and for tomorrow) by the restructuring of the healthcare sector, the Caisse d’Épargne Côte d’Azur now offers them support that goes far beyond simple banking services. .
Caisse d’Épargne Côte d’Azur has a 12% market share in the healthcare sector (clinics, hospitals, professions, laboratories, medical transport companies, nursing homes, etc.). The only fly in the ointment according to Jacques-Olivier Hurbal, member of the board of directors of the Caisse d’Épargne Côte d’Azur: “We are present throughout the sector, but in a very fragmented way. Some of the customers (such as hospitals) are managed in a specific business center. The liberal professions are managed by dedicated business managers. Like all other human and animal health professionals.”
However, to effectively support each of these professionals in the current climate of social and regulatory transformation, Jacques-Olivier Hurbal is certain: “Our role as a banker must evolve, as well as our services! As we have done in other industries, we need to move towards an affinity approach.” Translation? “Our teams must develop a very detailed knowledge of the healthcare sector, its potential and its real needs. They must fully integrate its ecosystem through networking with relevant organizations and leaders. Finally, we must internally transform our organization by providing healthcare players with adequate facilities and dedicated human resources..” An ambition that became reality with the recent launch of Territoire Santé!
Territorio Salute: highly trusted expert partner
Eight company managers divided between a branch in Nice and another in Toulon will form the first 100% health battalion in the Territorial Health sector. Men and women should reject the well-known lines of the banking profession in favor of healthcare actors. Indeed, the Caisse d’Épargne Côte d’Azur wishes with this new sector to become a financial reference point for health. A link as essential as it is legitimate!
“Our team will participate in panel discussions on future thinking regarding the healthcare sector. It will be composed of ultra-responsive, proactive professionals, capable of optimizing and anticipating the financial needs of our clients. All while providing them with long-lasting solutions that are perfectly suited to their needs.“The classic banker comes out, Jacques-Olivier Hurbal affirms it with enthusiasm and motivation:”We must become a consultative banker, consulted as far upstream as possible by the ARS (Regional Health Agency) as well as by the big bosses. It is thanks to this that we will bring real added value to healthcare players.“
Find out the rest of this special health dossier.
