Spending on tv advertising continued to increase in the 1st half of this yr, owning previously achieved the highest shelling out at any time recorded in 2021. According to the television marketing and advertising business Screenforce, an amount of money was acquired for the duration of the measurement period. file of 460 million euros of advertising and marketing on television. It was 13 p.c far more than in the very same time period final yr.
A lot more cash was expended on advertising and marketing, primarily in the initial quarter. Calendar year-on-year, there was a 27 % enhance. The comparison with the 1st quarter of 2021 is nonetheless fairly flawed due to the corona pandemic. At the time, firms ended up extra cautious about paying out.
Both of those the location and non-place marketing market are growing. The full benefit of the commercials, the usual television commercials, has risen to 413 million euros. This represented 14% advancement yr-on-yr. Non-commercial ads, these kinds of as advertisers’ investments in applications, but also billboards and influencer campaigns, totaled € 47 million. This is a 9 percent increase.
Additionally, Screenforce reviews that Tv set screen time lowered in the first 6 months of the 12 months. The common viewing time was a few hours and six minutes for every working day, or 186 minutes. It was 212 minutes a yr in the past. In accordance to the scientists, this demonstrates that the 2020 and 2021 records ended up clearly the final result of the corona pandemic. Thanks to the lockdown, we have been watching television much more often.
Inspite of economic uncertainties and looming economic downturn, Screenforce expects Tv ad devote to improve in between 6 and 8% year-on-yr this 12 months.
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