Intiland Allocates 70 Percent of Digital Promotion Funds Page all

JAKARTA, KOMPAS.com – PT Intiland Development Tbk will divert the digital promotion budget to 70 percent by 2021.

While the other 30 percent is allocated for conventional promotional budgets such as exhibitions or advertisements below the line.

Corporate MarketinG Director of PT Intiland Development Tbk, Susan Pranata, revealed this to Kompas.com, Thursday (1/10/2020).

However, he could not be sure to what extent the effectiveness of digital marketing. But what is certain is that for now, digital marketing is the best option that companies can do.

“Trial and error its nature. We have no choice. Shut up or continue. We choose to do digital marketing more intensively. Nothing else boundaries, without limit. That’s the advantage, “said Susan.

Also read: Intiland Begins to Offer Batang Industrial Zone

Susan admitted, the effectiveness of digital marketing for now can be seen in products with a price range of Rp. 2 billion or less middle to middle low.

Unlike the three to four years ago, products that sell well in the digital market are for the class of Rp. 1 billion and below.

On the other hand, for upscale and luxury products, digital marketing must be done exclusively and accompanied by a personal approach.

“Because they need to be treated special, personal approach-which should get a larger portion, “added Susan.

One of the digital marketing programs carried out by Intiland Development is ‘Intiland Story: Fabulous Friday’ which is held for three months from 2 October to the end of December 2020.

This special promo program offers the convenience of purchasing various Intiland property products on 17 selected projects through the Instagram Live platform.

The types of products offered start from housing, apartment, SOHO, offices, until warehousing modern with a price range of Rp. 186 million-Rp. 18 billion.

The 17 projects are Serena Hills, South Grove, Pinang Residence, Talaga Bestari, Magnolia Residence, Graha Natura, SQ Rés, 1Park Avenue, Fifty Seven Promenade, Regatta, and Aeropolis.

Furthermore, Sumatra 36, ​​Praxis, Graha Golf, The Rosebay, Spazio and Spazio Tower, and South Quarter.

Consumers will get discounts of up to 25 percent, a five percent down payment with 8 installments, and purchases with direct installments of 30 to 66 months.

Then free BPHTB, first two years of paid leave, low interest mortgage installments, and direct prizes.

From organizing this promotion and other digital marketing, Intiland Development hopes to generate sales of Rp 500 billion.

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