Interview with Yasmine Ben Lamlih, founder of the Eau brand: ‘Our commitment to inclusivity and the concept of sustainability make us unique.’

EAU is a Moroccan brand that specializes in swimwear that combines modern style and comfort. In this interview, learn more about Yasmine Ben Lamlih, the founder of the brand, and find out what sets her apart from others in the swimwear market.

Interview with Yasmine Ben Lamlih, founder of EAU

1- How do you feel that EAU is the first brand to put a swimwear fashion show in the Kingdom of Saudi Arabia?

It is a great honor for me, and we are very happy with the progress that both Morocco and Saudi Arabia are making. This show is a movement to embrace cultural diversity and break down barriers in fashion and we are proud to be at the forefront of this movement.

2- What are the main factors that differentiate EAU from others in the swimwear market?

EAU is characterized by providing high quality and luxurious designs at reasonable prices. Also, our commitment to inclusivity and the concept of sustainability make us unique, as we push innovation to higher levels and maintain a strong connection with our customers.

3- Tell us about the beginning of the brand and how it developed to reach the success it is today?

EAU started 3 years ago with a vision that combines the heritage of Moroccan women with classic elegance. Our constant commitment to quality, craftsmanship and understanding the needs of our customers has helped us grow. We started with a small collection, and now we are expanding more and more and we will not stop creating new designs.

4- How does the sign represent a universal principle?

Representation and inclusion are core values ​​at EAU, all of our designs celebrate diversity, and we offer a wide range of sizes and styles for different body types. Our marketing campaigns also feature women from diverse backgrounds, highlighting their beauty and unique stories.

5- How do you want women to feel when they wear your designs?

Power, confidence and style.