Interview with Clément Heraud, Marketing Director at Itancia, Our transverse positioning allows us today to have no direct competitor. We are the only entity to do new, reconditioned, repair and reballing.

Founded in 1991 by Yann Pineau, Itancia is a historical player in the second-hand market. Initially, the Maine-et-Loire company focused on recovering business telephony equipment to recondition it and put it back on the market. Since then, it has never stopped developing this activity, in particular by opening it up to IT equipment, while diversifying into the distribution of new products and services. Clément Heraud, its marketing director, discusses the group’s commercial strategy and its objectives.

Our transverse positioning allows us today to have no direct competitor. We are the only entity to do new, reconditioned, repair and reballing.

Distribution: Itancia ended its 2021 financial year with €220 million in revenue and is targeting €350 million in revenue by 2025. How does the company plan to achieve this? Clément Heraud: Firstly, by continuing to develop our reconditioning and repair activities. Refurbished is a rapidly growing market, particularly in terms of products outside the scope of smartphones. This is due to inflation, shortages of components, as well as the ethical and environmental aspects that it conveys and that companies are looking for to work on their employer brand. This branch of Itancia continues to win new contracts. So much so that our 909 network [Ndlr: faire du neuf sans du neuf]which was initially only a brand,…