Interview with Charlotte Ponti, Advertising and marketing Director of Maggi France

Charlotte Ponti, Advertising and marketing Director of Maggi France, are you able to describe your background and present mission for us?

After my research on the Ecole hôtelière de Lausanne, I labored for Alain Ducasse in advertising inside his coaching middle for catering professionals. This expertise confirmed my ardour for gastronomy, I wished to proceed with this voice with out opening my restaurant.

I then joined Nestlé Skilled in Switzerland to assist cooks by providing services and products. I then moved to the UK, as head of brand name growth for CHEF® after which MAGGI® for 3 years.

After that, I joined Nestlé Skilled in Paris, the place I managed the culinary and confectionery operations in France and Belgium for over 5 years.

Now Advertising and marketing Director of the MAGGI ® model, my aim is to take care of and develop our management within the cooking equipment sector, whereas increasing our presence in different sectors to satisfy buyer expectations -use.

With a ardour for cooking, I’m enthusiastic in regards to the thought of ​​persevering with to develop this model in France, within the nation of gastronomy.

What are the present initiatives when it comes to innovation in your organization?

MAGGI® is a pacesetter within the kitchen assist sector. To keep up our place, we consistently innovate to satisfy buyer expectations.

This 12 months, we launched three new references to vegetable broths: Bouillon Kub® Herbs and olive oil, Bouillon Kub® Garlic and Parsley, Bouillon Kub® Mediterranean Greens.

We’re additionally increasing into the world merchandise class by launching ready-to-heat sauces with Asian flavors similar to Tikka Masala Sauce and Candy and Bitter Sauce.

We’re already engaged on new sauces to be launched earlier than the top of the 12 months, in addition to a spread of scrumptious, sauce-filled noodles.

For these new merchandise, we collaborate with our consultants primarily based in Europe and Asia, together with the R&D middle in Singapore.

Because of this new vary, MAGGI® permits the French family to find the variety of Asian gastronomy and share moments of culinary pleasure.

In your opinion, what are the important thing success components for the meals trade right now?

Prospects are searching for merchandise that mix style, dietary high quality, affordability, environmental and social strategy with out forgetting the picture and expertise with the product.

It’s the addition of those components that make up a model’s success. You will need to perceive them to remain within the hearts of shoppers.

Personally, what profitable meals innovation would you wish to create?

I wish to create MAGGI® Kub Or, an iconic product that has stood the take a look at of time since its creation over 100 years in the past.

It has develop into a staple in lots of properties and nonetheless brings individuals collectively right now round shared moments and revenge.

I wish to create such an iconic culinary product.

Extra info on www.maggi.fr