BVDW Internet Agency Ranking 2021: Reply – Digital Experience again in first place
Berlin, May 27, 2021 – The Federal Association of the Digital Economy (BVDW) e. V. has published the Internet Agency Ranking 2021: Like last year, Reply – Digital Experience is in first place in the ranking. More than 150 internet agencies took part in the ranking. Their average fee turnover has increased by 4.99 percent compared to the last ranking.
Reply – Digital Experience was able to turn over a total of 145,776 million euros in Germany in 2020. The PIA Group follows in second place with 107,724 million euros, which means it can maintain second place from the previous year. The Plan.Net group is in third place with 103,291 million euros. Places four to ten are occupied by team neusta, init AG, diva-e, Valtech, Digitas Pixelpark, mgm technology partners, SYZYGY Group.
This time, more than 150 internet agencies took part in the ranking and reported a total turnover of 1.88 billion euros for 2020. In the previous year it was still 1.94 billion euros, but significantly more agencies took part in the previous year’s internet agency ranking.
93 percent of the digital agencies surveyed stated that the coming year will also be dominated by digital transformation. In the previous year it was 85 percent. The way of working with customers is changing and is characterized by agile cooperation, said 82 percent of those surveyed. Machine learning and artificial intelligence will profoundly change the economy and society and also play a major role in marketing – 75 percent were convinced of this. At least 30 percent of the agencies surveyed confirmed that the corona pandemic had a negative impact on their company’s success. Platforms, e-commerce and services accounted for almost half of sales.
Stefan Mohr (Argonauten), chairman of the specialist group full-service digital agencies in the BVDW: “The German digital agency landscape has always shown strength and self-confidence in recent years, best represented by the internet agency ranking. This year there is also resilience as a characteristic – even under challenging conditions the need for digital agency services is growing and impressively proves the indispensable importance as a partner in a constantly evolving digital environment. “
Anke Herbener (TWT Digital Group), deputy chairman of the full-service digital agencies expert group and BVDW vice-president: “The results of the internet agency ranking show once again that the pandemic has given digital transformation a massive boost and given companies the support they need from digital agencies need more than ever. We are convinced that this trend will continue after Corona and that it offers huge potential. “
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