Korea International Trade Association surveys 1000 Chinese consumers
Korean image’good’ response, 57.8% women, 59.9% in their 20s
[서울=뉴스핌] Reporter Koo Yun-mo = Chinese consumers were found to have higher liking for Korean Wave and Korean products as women and younger generations are more than men. It seems that Korean companies should also target the Chinese market with this in mind.
In August, the Shanghai Branch of the Korea International Trade Association published a report on’China Consumer Trends Survey after Corona 19′, which surveyed 1,000 consumers in 10 major cities in China, and surveyed consumption trends and changes in perception of Korean Wave and Korean products. Announced the day.
According to the report, more than half of Chinese consumers (54.7%) responded that they “have a good image of Korea,” and especially women (57.8%) showed higher favorability than men (51.6%).
| [뉴스핌 베이징 = 최헌규 특파원] On September 14, Euchre is crowded in the lobby of Changbei Airport in Nanchang City, Jiangxi Province. 2020.09.17 [email protected] |
In addition, it was surveyed that younger generations have a better image of Korea. The proportion of men and women who answered that the image of Korea is’good’ or’very good’ was 59.9% in their 20s, 58.1% in their 30s, 55.0% in their 40s, and 50 It was 44.3%.
In the question of’What are the Korean Wave cultural contents experienced in the last two years?’, the experience rate of watching’drama’ is 100% for all ages and genders, with entertainment (44%), songs (32.6%), and movies (29.5%). Overwhelmed the back. In addition, overall, it was found that the use rate of Hallyu contents among young people was high.
Among the respondents, 78.7% of the respondents had more experience in purchasing Korean products, with females (82.8%) being higher than males (74.6%), especially among women in their 20s (89.6%) and 30s (90.2%). It was very high.
By item, they bought food (64.5%), beauty products (60.1%), and clothing (46.0%) in that order, and the proportion of online purchases was 44.1%. The report stressed, “This is a little less than the average online shopping use rate of Chinese consumers (50.8%), so our companies should challenge the online market more actively.”
On the other hand, 50.9% of the respondents were experienced in tourism in Korea, with 58.8% of the respondents having experience in their 40s, especially those in their 40s who can afford it economically and time. Only 31.7% of respondents are planning to travel to Korea after the Corona 19 crisis is resolved, so even if the Corona 19 ends in the future, it is expected that the tourism industry will be difficult to recover immediately.
“In the Chinese consumer goods market, consumers in their 20s are the most sensitive to Korean products,” said Shim Jun-seok, head of the Shanghai branch of the Trade Association. “The biggest competitor of Korean products is Chinese products, not European or Japanese products. “We have to target the market with women in their 20s.”
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