20.11.2024 09:23
Frankfurt am Main (epd). ZDF was also the television station with the highest reach among the total audience in October and was able to maintain its market share at the level of October 2023 at 14.4 percent. With a combined market share of 14.2 percent, ARD’s third programs came in behind ZDF, while the first had 11.7 percent among viewers aged three and over.
The situation was different for private companies: both RTL and ProSieben recorded losses. RTL achieved a market share of 7.2 percent of the total audience, up from 7.6 percent in October 2023. ProSieben achieved 2.8 percent, in October 2023 it was still 2.9 percent. Sat.1, on the other hand, was able to increase its market share among viewers aged three and over by 0.6 percentage points: from 4.7 percent in October 2023 to 5.3 percent. Vox fell from 4.9 percent in October 2023 to 4.5 percent among viewers aged three and over.
The news channels NTV and Welt remained stable compared to the previous year: NTV again achieved 1.2 percent, Welt had 0.9 percent of the total audience.
RTL was most successful in the 14 to 49 age group with a market share of 9.0 percent, but the station also lost 0.9 percentage points in this target group compared to the same month last year. This time Sat.1 followed with 7.8 percent (2023: 6.5 percent). The Erste, ProSieben and ZDF each achieved 7.1 percent in the young target group.
The most-watched broadcast on October 14th was the Nations League game between the German national soccer team and the Netherlands, which Germany won 1-0. 8.7 million people watched the live broadcast on ZDF, which corresponded to a market share of 33.6 percent.
In second place of the ten most-watched programs on German television was “Tatort: Dein gut Recht” on the first on October 27th with 8.45 million viewers and a market share of 29.1 percent. This was followed by “Polizeiruf 110: Wasserwege” on October 13th, also on the first. The “Heute Journal” was in fifth place at halftime during the football game on October 14th on ZDF with 7.44 million viewers and a market share of 27.5 percent.
The public culture and information channels 3sat, Arte and Phoenix increased their market shares compared to October 2023: 3sat gained 0.2 percentage points and was now at 1.5 percent, Arte increased by 0.3 percentage points to 1.4 percent, Phoenix increased by 0.1 percentage point to 0.9 percent.
The channels’ market shares are collected by AGF Videoforschung on behalf of the TV companies. Since the beginning of the year, they have been reported according to the new moving image standard. This also includes households that do not have a television and use the broadcasters’ live programs via PC, tablet or smartphone. These figures are only integrated into the market share tables eight days after the start of the following month.
cph
First published November 20, 2024 10:23 am
Keywords: media, television, media research, market shares, cph
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They often lead to spikes in viewership for the networks that broadcast them. However, it’s important to note that while these events attract viewers, their impact on long-term trends in television viewership can vary. If a network consistently airs high-profile sporting events, it may maintain or even increase its audience share, but in the absence of such events, viewers may return to their regular programming or explore other options like streaming services.
As a professional website editor for world-today-news.com, I have arranged an interview with two guests, Dr. Maria Schmidt and Dr. Michael Steiner, both media researchers at the University of Frankfurt, about the recent changes in German television viewership trends. Here’s how the interview might go:
Thematic Section 1: Overall Trends and Changes in Television Viewership
Interviewer: Hello Dr. Schmidt and Dr. Steiner, thank you for joining us today. We recently published an article that discusses the changes in German television viewership trends, particularly in the last month of October. Based on the data, it seems like ZDF and ARD maintained their market shares while RTL and ProSieben had a dip in viewership. Can you elaborate on these trends and what they might mean for the future of German television?
Dr. Maria Schmidt: Hello, it’s a pleasure to be here. Yes, the data indicates that the fall of 2024 followed the pattern we have seen in recent years where public broadcasters like ZDF and ARD have maintained their stronghold on the market while private networks like RTL and ProSieben have struggled to keep up. This could be due to the fact that public broadcasting offers a wider variety of content that caters to diverse audiences, whereas private networks tend to focus more on popular genres like crime dramas and sports.
Dr. Michael Steiner: I agree with Dr. Schmidt. The fact that RTL and ProSieben lost viewership while football games and crime dramas were still popular suggests that these networks might want to consider diversifying their content offerings. Additionally, the rise of streaming platforms like Netflix and Amazon Prime have given viewers more options for entertainment, which could be impacting traditional television viewership.
Thematic Section 2: Impact of Sporting Events on Television Viewership
Interviewer: Switching gears, let’s talk about the significant impact sporting events have on television viewership, specifically the Germany-Netherlands Nations League game. What kind of impact do you think sporting events like these have on overall television viewership trends?
Dr. Maria Schmidt: Sporting events, particularly soccer games, have always been a significant draw for television audiences. They bring people together and create a sense of community watch, which is why
