This April 27, International Design Day is celebrated – also known as International Graphic Design Day -, a date that commemorates the main functions of graphic designers in society, making visible their contribution and impact on commerce, as well as their contribution to campaigns that generate changes in the world, turning this profession into a tool of social value.
Within the field of graphic design, artificial intelligence (AI) is revolutionizing previously conceived ways of creating pieces, as it represents a new diversity of tools and techniques, as well as a different creative vision. For this reason, Claudia Olivares, who works as academic director of Design and Business at the Toulouse Lautrec Higher School, listed a series of keys to understand the importance of this technology in the field of graphic design.
“The integration of artificial intelligence in design allows for a deeper and more efficient exploration of creative possibilities, optimizing time and resources. For this reason, it is essential that graphic designers work collaboratively with this new technology, maintaining an ethical and professional approach that guarantees that the proposals satisfy the real needs of users,” said Olivares.
AI revolutionizes the graphics sector. (Infobae)
Artificial intelligence is becoming an invaluable resource in the field of design, offering new avenues for generating innovative ideas and exploring creative possibilities. Using advanced algorithms, AI can analyze trends, patterns and large volumes of data to offer original and effective suggestions and solutions. This not only enriches the creative process but also allows for notable customization, adjusting design proposals to the specific needs of each project or user.
AI automates repetitive tasks, such as image editing and prototyping, allowing designers to focus on creative and strategic tasks, improving productivity. In addition, AI systems offer continuous feedback on the perception and usability of the proposals, optimizing the design process.
AI facilitates the generation of personalized visual proposals, thanks to algorithms that analyze user data, adapting designs to their preferences, behaviors and contexts. This personalization improves the user experience, increases satisfaction and promotes brand loyalty.
Both the images of the non-existent arrest of the former president of Trump, as well as the Pope with a white coat or those of Macron in a protest, are examples of deepfakes created with Artificial Intelligence.
AI expands the possibilities in design, opening paths to new creative frontiers and innovative solutions. This technology becomes a key ally to enhance creativity, making collaboration between designers and intelligent systems essential. Furthermore, ethics and professional responsibility play a crucial role in the use of AI, ensuring that designs are inclusive, accessible and free of discrimination. It is essential that, when integrating AI into design, a commitment to these principles is maintained to promote practices that benefit all of society, respecting diversity and promoting equity.
“The integration of AI in classrooms opens up a large number of possibilities to streamline and enhance the results of educational projects. Teachers, as key agents of change, can share knowledge, foster critical thinking and the ability to adapt in students, preparing them for the demands of an increasingly dynamic and innovative labor market,” concluded the academic director.
