Who at Coca-Cola or Intermarché is at fault? Justice has in any case proven wrong to the brand of drink, which boycotted since last week some 2,500 Intermarché and Netto stores, which belong to the Groupement Les Mousquetaires, reports LSA.
The cause of the dispute is Intermarché’s decision to limit the place of Coca-Cola on its shelves, in favor of products that are healthier for health and the environment – less processed, less sweet, less plasticized and more local. .
The distributor, who has already been working on the removal of additives in own recipes, indicates that they warned the American brand this summer. At the same time, Coca-Cola made a commitment to use more recycled plastic and recorded a craze for its sugar-free recipes in reduced volume containers.
But at the turn of the new year, she did not appreciate that Intermarché did not agree to display all of its product range, and all its brands: Coca-Cola, of course, but also Fanta, Sprite, Fuzetea , Honest, Tropico, Caprisun and Monster …
For Coca-Cola, it’s all or nothing. On January 6, she completely stopped delivering her stores. Intermarché lodges it in summary procedure, and the 14th the Court renders its decision: Coca-Cola must resume deliveries. Otherwise, he must pay 460,000 euros each day of non-supply, the same amount that Intermarché receives daily by selling its products.
However, this obligation only lasts until 1st March. By then, the two parties must find an agreement. To see who of the two will put water in his wine.
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